Press Releases

IMMEDIATE RELEASE
July 9, 2024
Contact: (212) 839-4850, press@dot.nyc.gov

Next Drop: NYC DOT Releases Limited Batch of Authentic 'Beastie Boys Square' Street Signs to Commemorate 35th Anniversary of Paul's Boutique

Beastie Boys Square Sign Drop Coincides With Anniversary of Paul's Boutique, Released in July 1989

Lower East Side Intersection Was Featured on Album's Iconic Cover

Fans Will Need To "Fight for Their Right" -- and Act Fast -- To Own a Genuine Limited-Edition Sign; Only 75 Available

NEW YORK – New York City Department of Transportation (NYC DOT) Commissioner Ydanis Rodriguez today announced a limited number of authentic, commemorative Beastie Boys Square street signs are for sale to commemorate the 35th anniversary of the hip hop group's landmark album Paul's Boutique. As part of the agency's monthly 'sign drops,' the Beastie Boys Square signs are hand-made at the NYC DOT Sign Shop, which produces over 70,000 signs each year. A limited edition of 75 signs will be sold online for $75 each and are available one per customer. All signs will be sold via the CityStore, the Official Store of the City of New York, and proceeds will benefit the city's general fund.

Limited release of green street sign with white text: Beastie Boys Square.

The Beastie Boys Square street sign currently hangs at the corner of Ludlow and Rivington streets, the intersection in Manhattan's Lower East Side that was featured on the iconic cover of Paul's Boutique. Released on July 25, 1989, the album was named for a fictional clothing store located at the intersection, dubbed Beastie Boys Square during a ceremonial street co-naming in September 2023.

"Fans from across the world travel to Ludlow and Rivington streets to pay homage to the Beastie Boys and Paul's Boutique, a landmark album that pushed the boundaries of hip-hop sampling. Now you can own a piece of this iconic corner with the Beastie Boys Square sign hand-made by NYC DOT," said NYC DOT Commissioner Ydanis Rodriguez. "We look forward to our next monthly sign drop, which allow all who love New York City to celebrate the people, places, and special occasions that make this the greatest city in the world."

"Our CityStore is a time capsule for all things New York City and that includes honoring the indelible legacy hip-hop has had on shifting culture and connecting people," said NYC DCAS Commissioner Louis A. Molina. "This rings true as we celebrate the 35th anniversary of the Beastie Boys' iconic album – Paul's Boutique. Our continued partnership with NYC DOT is truly a special way to pay homage to our city's rich and diverse culture and offer New Yorkers a small piece of history. We can't wait to celebrate the next drop."

Monthly sign drops feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops in June, with the release of Christopher Street/Stonewall Place street signs to commemorate Pride Month. The signs sold out within hours of their release.

About the NYC DOT Sign Shop

The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are over two million NYC DOT signs in use across the 6,000 miles of streets in New York City.

The monthly sign drops are the latest iteration of sign sales that have historically been available from the Sign Shop.

About the CityStore

CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.

CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the "museum store" for the entire City of New York.

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