Adopt-A-Highway

Millions of drivers travel along New York City roads, bridges and highways each year. NYC DOT’s Adopt-A-Highway Program is an opportunity for on-location sponsorship for the businesses, organizations, or individuals that give back to their communities by providing clean and beautiful highways.
On This Page
Adopt-A-Highway Sponsorship
Sponsoring a highway is an easy way to make a visible impact on your community and show your pride in being a New Yorker.
- A cleaner, greener NYC
- Display your brand 24/7
- Corporate and social responsibility
- Partner with the City of New York

Highways may be adopted by:
- Businesses
- Individuals
- Organizations
- Community groups
- In memory of an individual

The Adopt-A-Highway Program signage is not a forum for advertising. All sponsors are subject to NYC DOT approval.
Specific Program requirements are detailed in Section 2-21 of the New York City Highway Rules.
How it Works

There are over 300 businesses, individuals, and organizations helping to make NYC's highways cleaner and greener by sponsoring highway segments (approximately one mile). Sponsors hire an approved maintenance provider to provide regular cleaning, which is monitored by NYC DOT staff.
- Sponsor coordinates cleaning service fees directly with maintenance provider
- Maintenance providers must pick up litter, trim greenery, and maintain sign
- Optional extra services include maintaining trees or planting flowers*
- Two-year commitment
- NYC DOT installs and maintains an Adopt-A-Highway sign recognizing the sponsor at the site

Most highways under NYC DOT jurisdiction are included in the Adopt-A-Highway Program.
Sponsor Resources
Currently Available Adopt-A-Highway Segments (pdf) Current Adopt-A-Highway Sponsors (pdf) Approved Maintenance Providers (pdf)
Sponsorship FAQ
Review the answers to our most frequently asked questions below.
Can I choose my highway segment?
Highway segments are awarded to sponsors on a first-come, first-served basis. At the end of the adoption period, the sponsor and maintenance provider may mutually agree to renew their agreement. If there is no agreement for a segment, it will be made available for adoption.
How long are the highway segments? How many segments can I adopt?
Highway segments cleaned by maintenance providers are approximately one mile long. Sponsors may adopt as many segments as they are able to maintain.
Can I sponsor a highway segment with another organization?
Two or three organizations may join together to sponsor a highway segment.
How do I select a maintenance provider?
NYC DOT maintains a list of companies that meet the City’s qualifications for working on highways. Only listed maintenance providers are approved to participate in the NYC Adopt-A-Highway program. They are responsible for supplying workers and equipment to perform the job for which they are hired. Please review all providers before selecting one. Maintenance providers work for you. They do not work for the City of New York.
Does NYC DOT regulate the amount maintenance providers charge?
Maintenance providers may offer different services and prices. NYC DOT does not regulate the amount maintenance providers charge. NYC DOT’s role is to assure that each company meets safety standards. Requirements are geared to assuring the safety of workers as well as safe and efficient traffic flow around the work site.
How clean can I expect my highway segment to be?
The level of cleaning on your segment depends on the services you contract with the maintenance provider. NYC DOT establishes and monitors a minimum level of cleaning service. This includes litter pick-up, trimming, and sign maintenance. Sponsors must provide minimum services.
You may beautify your segment by providing extra services. Extra services include removing graffiti, cleaning the median strip, and mowing, pruning, planting, herbicides, hand weeding, and dead plant/stump removal.
What if I’m not satisfied with how my highway segment looks?
If you are unhappy with the job done by your maintenance provider, contact them directly to discuss your concerns. If you still feel your maintenance provider is doing an inadequate cleaning job, you may switch providers when your existing contract allows.
Volunteer to Beautify a Site
Volunteer groups, gardening clubs, neighborhood associations, families, and individuals are invited to become partners to help clean and beautify sites near highways.
The Adopt-A-Highway Volunteer Program includes:
- Cleaning sites twice a month, except when snow covers the ground
- Planting and maintaining flowers, grass, and shrubs*
- Volunteers put all collected debris in bags and leave the bags by the side of the road for NYC DOT crews to remove
- NYC DOT provides vests, gloves, and garbage bags
- Sites may be located near highway exits, entrances, or service roads
- Free participation for volunteer groups
- Two-year commitment
- NYC DOT installs and maintains a Beautification sign acknowledging the volunteer
*Planting types must be approved by NYC DOT Adopt-A-Highway staff.

Contact Us
For more information about NYC DOT’s Adopt-A-Highway programs, call 718-712-7563 or request more information via our webform.
The New York State Department of Transportation administers its own Adopt-A-Highway program for highways outside of the five boroughs. Learn more about the state program on the NYSDOT Adopt-A-Highway website
