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FOR IMMEDIATE RELEASE
Press Release #10-056

Seth Solomonow/Nicole Garcia (212) 839-4850

NYC DOT Commissioner and Students Document Speeding Near a Brooklyn Elementary School

Students record an average midday speed of 38 m.p.h despite the citywide 30 m.p.h. limit

Workshops build on DOT's "That's Why It's 30" anti-speeding ad campaign, highlighting danger of excessive speeds for all New Yorkers, especially schoolchildren

New York City Department of Transportation (DOT) Commissioner Janette Sadik-Khan, City Council Transportation Committee Chair James Vacca and Councilmember Steve Levin today tracked vehicle speeds on Atlantic Avenue and Hoyt Street, joined by fourth-grade students from Brooklyn's P.S. 261 Philip Livingston School. The observations highlight the danger of speeding particularly to children and senior pedestrians, and they underscore the need for all motorists to follow New York City's 30 m.p.h speed limit. As part of a hands-on traffic-safety workshop led by DOT's Office of Education and Outreach, students recorded an average speed of 38 m.p.h. on Atlantic Avenue, with some vehicles moving as fast as 50 m.p.h., despite the posted 30 m.p.h. speed-limit and school-crossing signs in the area. Last year, the number of citywide traffic fatalities was the lowest in a century, and the agency is aggressively implementing strategies to reduce traffic fatalities 50% by 2030, including the launch of the anti-speeding advertising campaign "That's Why It's 30." The Commissioner and elected officials were joined at the event by the school's principal Zipporiah Mills and the students' teachers Colleen Greto and Megan Kane.

"Our youngest pedestrians understand that speeding is an all-too-real danger and that the speed limit in New York City is 30 miles per hour for a reason," said Commissioner Sadik-Khan. "As we create even safer streets, we need more New Yorkers to understand that speeding even 10 miles per hour over the limit can mean the difference between life and death."

The pilot workshop, which will be made available to other schools, builds on the Pedestrian Safety Study & Action Plan, announced in August by Mayor Michael R. Bloomberg and Commissioner Sadik-Khan. In addition to the speed observations, students learned the science of safety by calculating the stopping distances for vehicles traveling 20, 30 and 40 m.p.h. The faster the speed, the longer the stopping distance, up to as much as 160 feet—nearly the length of an entire city block. On other exercises, the students tried to stop themselves while walking, jogging and sprinting, driving home the difficulty of stopping as you move faster. These activities echo the message of DOT's "That's Why It's 30" print, online, radio and TV ads, which emphasize that the speed limit is 30 for a reason: If a pedestrian is hit by a car traveling 40 m.p.h. or faster, there's a 70% chance that the pedestrian will be killed; at 30 m.p.h., there's an 80% chance that the pedestrian will live. The ads can be viewed at www.youtube.com/nycdot

DOT's Office of Education and Outreach works with students, seniors and communities throughout the city to educate them about street safety. DOT has already undertaken unprecedented traffic-calming efforts through its Safe Routes to Schools and Safe Streets for Seniors campaigns, which target crash-prone schools and senior corridors citywide for safety upgrades ranging from improved crosswalks and signal timing to improved signs and markings.

The Pedestrian Safety Study & Action Plan includes installing 1,500 pedestrian countdown signals citywide, including at Atlantic Avenue from Grant Avenue to S. Oxford Street, and on Flatbush Avenue from Grand Army Plaza to the Manhattan Bridge in Brooklyn. The agency also will pilot a program to test the safety performance of neighborhood 20 m.p.h zones and re-engineer 60 miles of streets per year for greater pedestrian safety.

For more information, visit www.nyc.gov.

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