Public Awareness Campaigns

DOT’s public awareness campaigns are vital components of agency initiatives. These campaigns educate New Yorkers on the most important transportation issues, influence attitudes, and shift behaviors.

Speed Camera Expansion Campaign 2019

City street and 25 MPH, photo enforced sign. By getting drivers to slow down, we prevent crashes, protect New Yorkers from injury, and save lives.

Speeding is deadly.

The faster a vehicle is moving, the harder it is for the driver of that vehicle to avoid a crash. Even a small difference in speed makes a big impact in terms of safety – a pedestrian who is struck by a vehicle travelling at 30 MPH is twice as likely to be killed as a pedestrian struck by a vehicle travelling at 25 MPH.

Why use speed cameras?

NYC uses a variety of methods to encourage people to drive at safe speeds, including speed bumps, signal timing, narrowing wide travel lanes, and police enforcement. Speed cameras have been proven to save lives. At locations where a speed camera is in use, injuries drop 17 percent, and speeding drops by over 60 percent.

NYC’s Speed Camera Enforcement

NYC’s speed cameras use the same radar and laser technology relied upon by law enforcement to measure a vehicle’s speed. If the radar finds that the vehicle is exceeding the speed limit by more than ten miles per hour, images of the vehicle are recorded along with an image of the license plate. On July 11, 2019, New York City’s expanded speed camera law goes into effect. The City will issue violations Monday through Friday, from 6:00 AM to 10:00 PM, year-round. The placement of speed cameras is limited to school speed zones.

It is illegal to speed anywhere within the City of New York. You should always drive at or below the speed limit, regardless of where you are.
Download the speed camera educational campaign in English, Arabic, Bengali, Chinese, French, Haitian-Creole, Italian, Korean, Polish, Russian, Spanish, Urdu or Yiddish.

Mother, father and sister hold a photograph of Sammy, killed by a speeding driver. “As I know all too well, 5 MPH can be the difference between life and death.”


Vision Zero “Signs”

“Signs” is New York City’s current Vision Zero public awareness campaign. Comprehensive market research informed the creation of the new campaign, which builds upon Vision Zero’s existing communications. “Signs” acknowledges the complexities of driving in a busy urban environment, while recognizing that simple behaviors can ultimately save lives. The effort includes television and radio advertisements as well as a variety of still photographs for outdoor and digital placements. Learn more about New York City’s Vision Zero initiative at nyc.gov/visionzero.

Vision Zero sign. Driving isn't easy, but saving a life is. Slow Down!  Vision Zero sign. Driving isn't easy, but saving a life is. Turn Slowly.  Vision Zero sign. Driving isn't easy, but saving a life is. Watch for Cyclists.


Get There

Get There celebrates travelling around town on two wheels, and points out how quick bikes trips can be. With the expansion of the bicycle network on city streets, miles of new greenway paths in public parks, and the introduction of bike share, there have never been more people biking in New York City.

A man and a woman ride bicycles on a green bike lane in Manhattan. Two small puppies ride in a basket attached to one bicycle.  Pedestrians cross the street in the background. Slogan reads, “Get there by bike. Bowery to Bryant Park, 21 minutes”   A man and a young woman ride bicycles on a bike lane in a Brooklyn neighborhood. Slogan reads, “Get there by bike. Bushwick to McCarren Park, 17 minutes”   Three adults on bicycles in a green bike lane. They stopped at a traffic signal. Slogan reads, “Get there by bike. Corona to Queens Center, 14 minutes”

A woman rides a bike with a toddler in a child seat behind her. A man bikes behind. Slogan reads, “Get there by bike. Williamsburg to Downtown Brooklyn, 17 minutes”   A man rides a hand cycle along the East River. The Brooklyn Bridge is seen in the background. Slogan reads, “Get there by bike. East Williamsburg to Wall Street, 31 minutes”   A woman and two men ride bicycles over the Williamsburg Bridge. Slogan reads, “Get there by bike. Williamsburg to East Village, 16 minutes”


We know you’re enjoying the ride, but there’s more than just getting there by bike! Check out some common myths and facts about biking, learn the rules of the road, and brush up on safety tips. Biking Myths vs Facts Postcard (PDF) Get There Safely Postcard (PDF) Bike Laws Postcard (PDF)


“Work Zone Heroes”

Each spring, the U.S. Department of Transportation and the Federal Highway Administration observe National Work Zone Awareness Week to bring national attention to motorist and worker safety in work zones. DOT will hold a press conference and place a variety of advertisements to raise driver awareness and decrease crashes in work zones. National Work Zone Awareness Week 2018 is April 9-13.

Work Zone Facts at a Glance
  • On average, 700 work zone fatalities occur nationwide every year.
  • More than 35,000 people are injured each year as a result of motor vehicle crashes in work zones.
  • Nearly four in five victims in work zone crashes are drivers and passengers.
  • 25 NYC DOT workers have been injured in work zone incidents since 2009.

Tips on Driving Safely in Work Zones
  • Drive within the posted speed limits and avoid all distracting activities.
  • Pay close attention to merge signs, and do not change lanes within the work zone.
  • Watch out not only for workers in the zone, but also for their equipment.
  • Be patient and remember that the work zone crew members are working to improve our roads for our safety and convenience.

DWI Awareness “Choices”

DOT’s anti-DWI campaign “Choices” presents the viewer with two options: a safe trip home or a consequence of drinking and driving. “Choices” compels personal accountability and empowers the driver to make his/her own choice.


Vision Zero “Your Choices Matter” 2014-2017

Through attention-grabbing graphic design, "Your Choices Matter" depicts the aftermath of collisions, brings to light the seriousness of traffic crashes, and identifies the key behaviors that contribute to pedestrian fatalities.

Vision Zero sign. He wasn't in a hurry. The driver was. Slow dow. Your choices matter.


“Reckless Driving Kills” 2014

Crashes resulting from speed, failure to yield to pedestrians in the crosswalk, and distracted driving have devastating effects on families. “Reckless Driving Kills” captures the images of grieving family members at the fatal crash sites of their loved ones, asking New Yorkers to slow down and drive with caution.

Vision Zero sign. Mother holding picture of son.  Vision Zero sign. Father holding picture of son.