Commuter Benefits Public Education and Outreach Campaign
NYC’s Commuter Benefits Law took effect on January 1, 2016. DCA enforces the law and coordinates the City’s public education and outreach campaign to help employers and employees know their responsibilities and rights.
The multi-phased advertising campaign, titled There’s a Better Way to Work (Hay una Mejor Manera de Llegar al Trabajo), plays on humorous and relatable commuting situations. The first phase of the campaign aims to provide employers with information and resources to help them establish a commuter benefits program and to educate both employers and employees about the law and how it will save both of them money. Ads will run on subways and subway stations, buses and bus shelters, Long Island Railroad, MetroNorth, New Jersey Transit, Staten Island Ferry, and telephone kiosks. The campaign will also include outreach at public events and a mailing to more than 350,000 businesses.
Breathing through her mouth...AND SIGHING WITH RELIEF ABOUT SAVING ON HER COMMUTER
Missed his stop...DIDN'T MISS SAVING ON HIS COMMUTE
Respirando por la boca...Y SUSPIRANDO DE ALIVIO POR AHORRAR EN SU TRANSPORTE AL TRABAJO