Herald Square Plaza

Herald Square Plaza, located on Broadway between 34th and 35th Streets, is at the crossroads of some of the city’s busiest and most heavily used attractions, stores, and transportation hubs. The 34th Street Partnership (BID) and the Department of Transportation maintain the plaza and provide sanitation, security, horticulture, maintenance, movable furniture, umbrellas, and free restrooms for passerby.

Plaza Features

• Colorful planters and baskets decorate the plaza
• Street furniture, including tables, chairs, umbrellas and trash cans, are available for daily use and can be removed for an additional fee
• Electricity is available for use for a small fee. Typically a generator is needed for larger events with greater power needs
• The plaza provides daily security for public safety. Any event security is the responsibility of the event producer and is recommended
• An estimated 100 million people per year pass through the corners of 34th and Broadway

Permitting the Plaza

If you are interested in hosting an event on the pedestrian plaza, read below for more information or apply here.

• The 34th Street Partnership requires you to do the following when permitting the plaza:
  • Conduct a site visit
  • Create a site plan with run of show
  • Obtain a minimum of $1 million certificate of liability insurance naming the BID as additionally insured in the certificate holder section
  • Pay a BID concession fee
  • Deliver a damage deposit
  • Sound not exceed 80 decibels
  • Contact events@urbanmgt.com for additional information on 34th Street Partnerhship requirements

Apply for Plaza Permit