Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Display title for the initiative landing page, 60 characters
A short description of the initiative that covers key details like what it is, who it’s for, and how long it’s running. Up to 30 words.
Catchy heading about the initiative
This is an overview section. This section should answer three important questions:
- What is this initiative?
- Who’s it for?
- Who’s behind it?
Get the reader’s interest in the headline. Try asking a question like “What if you could transform your city?” Or, describe what the user will feel, like “Be an environmental champion.”
In your overview, focus on what users can do. How can they change their behavior? What benefit will they get from this initiative? What should they do next?
If your initiative is only for certain New Yorkers (such as business owners, young people, or low-income families), identify them here.
Then name the agencies or offices responsible for this initiative. If the initiative is part of a larger program, make that connection here.
Key features, takeaways, or data points
This section is for up to four pieces of at-a-glance information. These can be program details, project goals, participant quotes, you name it. These may be accompanied by images or icons.
Feature point 1
July 1 to July 30, 2026
Feature point 2
Save up to $10,000
Feature point 3
Free coffee
Feature point 4
Goal 4: give back to local communities
Detailed content
Put all of the specific details about your initiative in this part of the page. Use clear and simple headings, like “Eligibility,” “Benefits,” or “Resources.” If there is a step-by-step process users should follow, number your headings.
Use lists
Use lists to make the page more skimmable.
Participants in this program can expect:
- An easier process
- Cash savings
- An awesome experience
- New friends
This is an H3 sub-section title
On desktop, there should be 16px of space between all content within an H3 sub-section, using the XXXXXXXXXX token.
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Use accordions
Accordions are great for content that only applies to some users, such as frequently asked questions.
Resources: use link cards
If you’re linking out to more than two related resources or pages, use link cards.
Logos of agencies or other organizations
