In December 2021, Mayor Eric Adams appointed José Bayona as Executive Director of the newly created Mayor's Office of Ethnic and Community Media. Bayona served as Mayor Bill de Blasio's spokesperson and was the Director of Community and Ethnic Media at the Mayor's Office. He also supervised the implementation of Executive Order 47 in coordination with the Mayor's Office of Operations and managed the City's Community and Ethnic Media Directory for advertising purposes, which includes more than 350 ECM media outlets citywide.
Bayona, a former community journalist, and editor spent most of his journalism years at the New York Daily News as a community reporter. Later, he was a writer for NY1 Noticias and Metro Editor for El Diario before getting into City government as deputy press secretary for the Department of Transportation, and press secretary for the Administration for Children's Services. Bayona, a native of Colombia with Venezuelan roots, holds an M.A. in Journalism from the CUNY Graduate School of Journalism and graduated Cum Laude from the CUNY Baccalaureate Program in Journalism and Political Science from Baruch College.
After over two decades as a respected executive in New York City advertising, Jd joins the Office of Ethnic and Community Media as New York's first Citywide Marketing Director, following a unique dual position at BBDO New York. As EVP of Creative Engineering, he was responsible for concepting and producing work in print, outdoor, event, and digital executions, earning a generous collection of gold One Show Pencils, Clios, OBIEs and Effies, and a Titanium Cannes Lion.
His concurrent role as EVP Co-Director of Diversity offered opportunities for original social initiatives focused on dignity and inclusion, including an all-borough project with New York City's Police Athletic League and a decade-long storytelling partnership with MARVEL Comics. In the last decade, Jd has teamed with policy leaders to create workshops directly supporting careers in media for individuals within the Disability community; these mentorships and curriculums demonstrate the power communication can hold when equity is at its core.
He is a graduate of Yale University, a resident of Brooklyn, and an artist strengthening commonalities between communities.
Renee Jeanty has over 7 years of city government experience. Before joining MOECM, she worked as the Senior Office Coordinator alongside the Director of Administration at the Mayor's Office of Operations. Here she worked on professional development, budget, and procurement and led office-wide equity efforts. Renee's desire to make sure staff feel connected to their colleagues and their day-to-day work drives her daily.
In 2014, Renee received her BSc in Accounting from CUNY York College. Although she studied accounting, her interest in business administration has led her down this career path with the City of New York.
Famod Konneh brings over a decade of city government experience to MOECM. Before joining MOECM, he served as the Director of Community Partnerships at NYC Health & Hospital /Test and Trace Corps. In this capacity, he led a citywide community engagement effort that promoted testing and vaccination.
Before joining NYC Health and Hospital, he served as Deputy Director of Strategic Partnerships at NYC Census 2020. In 2017, he served as the Bronx Borough Director and African Liaison at the Mayor's Office Community Affairs Unit. In this capacity, he served as the representative of the Mayor to the Bronx and was also responsible for the Office's outreach to the city's African community. He assisted in establishing a deep partnership with the City's African communities and actively engaged them in City government. He is a passionate community advocate who strongly desires to support and work for the public good.
He holds a BSc in Economics from the University of Liberia and an MPA from Baruch College. He originally hails from Liberia, West Africa, and is one of the 1.4 million people who call the Bronx home.
Orchida Harizaj graduated from Hunter College with a double major in Media with a concentration in Journalism and English. As a native of Albania, Orchida and her family sought asylum in the United States to avoid the hostility in her home country. While completing her undergraduate studies, Orchida was the Vice President for The Envoy, Hunter College's student-run online news site, and revived the publication after a two-year hiatus.
Orchida is excited to combine her journalism background with her long-standing passion for serving the public. She is thankful for the opportunity to give back to the community that nurtured her and taught her what it means to be a New Yorker.