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Why Get Covered?

Why get covered, anyway? Save money, stay healthy, prepare for emergencies

GetCoveredNYC is here to help you navigate the health insurance enrollment process and demystify health insurance. But first, why get covered, anyway? There is nothing more important than your health and the health of your family. Health insurance helps you avoid high, unexpected costs and makes preventive care more affordable to help you stay healthy. Learn more here and spread the word about the importance of health insurance with our toolkit below. 

GetCoveredNYC is a citywide outreach program housed within the Mayor's Public Engagement Unit (PEU), which provides free assistance, regardless of immigration status or income, and follows- up to provide support throughout the entire application and enrollment process.

Enrolling in health insurance can be confusing and hard to navigate. A GetCoveredNYC Specialist from the NYC Public Engagement Unit is here to help.

Social Media Template Messages

We invite you to share the below graphics and suggested posting text on your social media channels to connect more New Yorkers to health insurance and promote GetCoveredNYC. We encourage you to tag us in your social media posts with @mayorspeu.

  1. Enrolling in health insurance can be confusing, GetCoveredNYC Specialists make it easy.
    GetCoveredNYC is on your side for free, in your language, every step of the way. Enroll today in a plan that fits your budget! nyc.gov/GetCoveredNYC
  2. Looking for health insurance? GetCoveredNYC is here to help!
    With GetCoveredNYC, you're not just a case number. When you sign up, you'll be matched with a Specialist who knows your name and assists you during the enrollment process.
    Sign up: nyc.gov/GetCoveredNYC
  3. GetCoveredNYC Specialists can help you find health insurance for the new year. New financial assistance is making health care more affordable than ever, let's get you covered!
    Don't delay – head to nyc.gov/GetCoveredNYC
  4. Need to enroll in qualified, affordable health insurance? GetCoveredNYC is here to help!
    Text CoveredNYC to 55676
    Call 311
    Visit nyc.gov/GetCoveredNYC

Find translated posting text.


Thought bubbles and question marks surround someone talking to a GetCoveredNYC staffer, they say "Premium! Copay! HMOs, PPOs! Deductibles! Open Enrollment!" Text reads: Even though it's important, health insurance can be confusing. GetCoveredNYC is here to walk you through it. nyc.gov/GetCoveredNYC

Find more graphics (including translations) here.