GetCoveredNYC: We Make Health Care Easier Than Ever

GetCoveredNYC is here to help you navigate the health insurance enrollment process. Learn more and share with your community using our new toolkit.

GetCoveredNYC is a citywide outreach program housed within the Mayor's Public Engagement Unit (PEU). GetCoveredNYC works alongside partners including NYC Health + Hospitals, the NYC Department of Health, NYC Care, and community-based organizations to increase access to health insurance and connect New Yorkers to other programs and benefits that promote holistic health.

All New Yorkers have health coverage options they can enroll in, no matter your immigration status or income. GetCoveredNYC provides free assistance, regardless of immigration status or income, and follows- up to provide support throughout the entire application and enrollment process.

Enrolling in health insurance can be confusing and hard to navigate. A GetCoveredNYC Specialist from the NYC Public Engagement Unit is here to help.

Our newest campaign highlights the people behind GetCoveredNYC: the Specialists. Thank you for helping us get the word out!

Social Media Template Messages

We invite you to share the below graphics and suggested posting text on your social media channels to promote GetCoveredNYC, demystify the people behind the program, and connect more New Yorkers to health insurance. We encourage you to tag us in your social media posts with @mayorspeu.

  1. Enrolling in health insurance can be confusing, GetCoveredNYC Specialists make it easy.
    GetCoveredNYC is on your side for free, in your language, every step of the way. Enroll today in a plan that fits your budget!

  2. Looking for health insurance? GetCoveredNYC is here to help!
    With GetCoveredNYC, you're not just a case number. When you sign up, you'll be matched with a Specialist who knows your name and assists you during the enrollment process.
    Sign up:

  3. GetCoveredNYC Specialists can help you find health insurance for the new year. New financial assistance is making health care more affordable than ever, let's get you covered!
    Don't delay – head to

  4. Need to enroll in qualified, affordable health insurance? GetCoveredNYC is here to help!
    Text CoveredNYC to 55676
    Call 311

Find translated posting text

Find more social media graphics, along with translated graphics and copy

Additional Background

The deadline for Open Enrollment continues to be extended because of the Federal Public Health Emergency. This means that New Yorkers have more time to enroll in Qualified Health Plans through the Marketplace. Even though the Public Health Emergency is ongoing, New Yorkers are encouraged to enroll ASAP. You must enroll by the 15th of the month to receive health insurance on the first of the following month.

After the Open Enrollment ends, New Yorkers who miss the deadline are generally only able to enroll in a Qualified Health Plan for the same year if they experience a qualifying life event (ex: change in employment or marriage status).

Enrollment in Medicaid, the Essential Plan, or Child Health Plus is available year-round for those who meet income requirements.

More Resources 

  • NY State of Health is the official New York State Health Insurance Marketplace, where New Yorkers can compare plans and select what works for them
  • NYC Care is a health coverage plan for people who do not qualify for or who cannot afford health insurance, including undocumented New Yorkers (starting from the day they arrive in NYC).
  • The NYC Health Department has Certified Application Counselors who can assist with enrollment.
  • The MetroPlus Health Plan is an affordable health insurance plan designed for New Yorkers.
  • Share this op-ed written by a young GetCoveredNYC client who worked with GetCoveredNYC to sign up for health insurance as an international graduate student.