National Preparedness Month Messaging Toolkit

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National Preparedness Month Messaging Toolkit 

  

September 2025 — Back to Basics

National Preparedness Month is recognized every September to help individuals, families, and communities get ready for emergencies. This year, NYC Emergency Management is focusing on Back to Basics—the essential steps that protect lives and support rapid response when disaster strikes.


This toolkit is designed to help community groups, houses of worship, neighborhood organizations, and local leaders share clear, actionable preparedness information across social media and public channels.


Main Website
nyc.gov/npm

About This Year’s Theme: Back to Basics


Preparedness starts with the basics. This year, NYC Emergency Management is focusing on the essential steps every household should take to be ready before the next emergency.

  • Sign up for emergency alerts
  • Make a household emergency plan
  • Pack a go-bag
  • Check in on neighbors and family
  • Protect pets and service animals
  • Understand the risks of flooding, blackouts, heat waves, and winter storms
  • Know your coastal flood evacuation zone
  • Learn how renters insurance can protect your belongings

We are also spotlighting high-risk conditions such as:

  • Flooding in basement and below-ground apartments
  • Heat illness among outdoor workers
  • Emergency planning for pet owners and service animal handlers
  • Gaps in coverage for renters without insurance

Follow NYC Emergency Management


Stay connected throughout the month and beyond:

Official Hashtags


Use the following hashtags in every post to align with citywide messaging: #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth

Social Media Messaging

Use these messages to promote National Preparedness Month and encourage event attendance. Each message includes a clear call to action and official link. Feel free to adapt or translate as needed.

General Awareness


September is National Preparedness Month. Emergencies can happen at any time. This month is about getting #BackToBasics. Make a plan, pack a go-bag, and stay informed.
nyc.gov/npm  #ReadyNY2025 #NPM2025 #NationalPreparednessMonth


Preparedness starts with simple steps. Sign up for alerts. Know your evacuation zone. Talk with your household about what to do. Take action today.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth

 

National Preparedness Month is a reminder that every New Yorker needs a plan and the tools to act fast. Find out what to do before the next emergency.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth

Event-Focused Messaging


This September, NYC Emergency Management is hosting events across the city. Join us for live demos, free resources, and expert tips to help you get prepared.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth

 

Look for preparedness events in your area this month. Ask questions, pick up go-bag checklists, and learn from the teams who respond when disaster strikes.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth


What belongs in a go-bag? How do you make an emergency plan? What should renters and pet owners know? Get answers at a National Preparedness Month event.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth


We’re setting up in parks, plazas, and public spaces this month. Join us. Take home tools that help you act fast in any emergency.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth


Check in on a neighbor. Talk with your family. Review your emergency plan. National Preparedness Month is about action.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth


We’re bringing preparedness directly to New Yorkers this month. Find an event and take home practical tools to protect yourself and your loved ones.
nyc.gov/npm #BackToBasics #ReadyNY2025 #NPM2025 #NationalPreparednessMonth