37-25

November 24, 2025

NYC EMERGENCY MANAGEMENT’S NOTIFY NYC PROGRAM RELAUNCHES SMS SHORT CODE FOR MACY’S THANKSGIVING DAY PARADE

Text THANKSGIVING or THXGIVINGESP to 692692 to receive important updates about the 2025 Macy’s Thanksgiving Day Parade and Balloon Inflation event in English and Spanish

NEW YORK — NYC Emergency Management is once again making it easier for New Yorkers and visitors to “get notified” about the 2025 Macy’s Thanksgiving Day Parade® and Balloon Inflation event. Notify NYC, the City’s official emergency communications program, has relaunched an opt-in short message service (SMS) for those attending all Thanksgiving Day festivities in New York City. New Yorkers and visitors can text the keyword THANKSGIVING or THXGIVINGESP to 692692 (NYCNYC) to receive alerts and updates on weather, road closures, traffic delays and more in English and/or Spanish. Message and data rates may apply.

“Every year, our local residents and visitors from all over the world look forward to attending the Thanksgiving Day activities in New York City. And every year, we welcome the opportunity to keep all visitors informed on any potential impacts to the start of the holiday season through Notify NYC,” said NYCEM Commissioner Zach Iscol. “As you gather your friends and family, we encourage you to subscribe to the city’s free alert system or to our SMS Short Code to receive the latest information to keep yourself and your loved ones safe and informed during this holiday season.” 

About Macy’s Thanksgiving Day Parade®

The 99th annual Macy’s Thanksgiving Day Parade®, which kicks off at 9 a.m. on Thursday, November 27, will stretch from the Upper West Side to Herald Square bringing along its signature giant character balloons, floats, marching bands and performance groups, musical stars and Santa Claus. The route covers 2.5 miles through the city streets from 77th Street and Central Park West to 7th Avenue and 34th Street. For more information about the parade, visit macys.com/parade.

About Notify NYC

Notify NYC is the City’s free, official emergency communications program. The opt-in SMS service is just one of many ways people can stay informed with Notify NYC. Register for emergency notifications by getting the free Notify NYC mobile application, visiting NYC.gov/notifynyc, contacting 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115) or following @NotifyNYC, @NNYCSpanish, or @NNYCChinese on Twitter. (Notify NYC messages are available through many formats, including email, text messages, telephone, the Notify NYC website, RSS, Twitter, and American Sign Language videos.) For up-to-date parade tips, text THANKSGIVING or THXGIVINGESP to 692692.

-30-

MEDIA CONTACT: NYCEM Press Office (718) 422-4888

STAY CONNECTED: @NotifyNYC (emergency notifications), @nycemergencymgt (emergency preparedness info)

Facebook:    /NYCemergencymanagement