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HHC “Likes” Mammograms

A patient at Woodhull Hospital takes time out to join the "I Dedicate" campaign and pledge her ribbon to someone she loves.
Ribbons from staff and patients at Metropolitan Hospital.
"I Dedicate" Campaign at Coler-Goldwater, l-r: Saliema Brehaspat, Asst. Co. MGR, Radiology; Stanlee Richards, Director of Nursing (Goldwater);Thomas Dunn, Director of Radiology; Barbara Libicz, Assoc. Supervisor Radiography; Verdie Gibbs, Rehab Tech, Mammography

HHC’s “I dedicate” mammogram awareness campaign this May gave patients, staff and community leaders an engaging platform to advocate for the health benefits of regular breast screening and drew moving statements from women dedicating their own exams to a loved one.

The campaign this year featured “dedication walls” at every HHC facility where hundreds of female patients and staff posted pink ribbons with the names of a loved one. The “I dedicate” effort also went viral on HHC’s Facebook and Twitter pages.

New York City Council Speaker Christine Quinn posted a video dedication to the HHC Facebook page and dedicated her mammogram to her mother, who died of cancer. Bellevue Hospital Senior VP & Executive Director Lynda D. Curtis, Metropolitan Hospital Executive Director Meryl Weinberg, HHC Health and Home Care Executive Director Ann Frisch, and Kings County Hospital Center Acting Executive Director Roslyn Weinstein also posted their mammogram dedications and personal photos to help spread the word about this life-saving screening test.

Through the efforts of those who posted dedications, tens of thousands of New Yorkers were presented with a message about the importance of mammogram screening, whether by viewing these heartfelt statements online or by seeing them in person at hospitals, clinics and offices of HHC.

Who did you dedicate your mammogram to?


June 2012

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