FOR IMMEDIATE RELEASE
April 16, 2014
MetroPlus Health Plan Unwraps Unique “Transit” Advertising This Month
(New York, NY) MetroPlus Health Plan, the insurance plan of the New York City Health and Hospitals Corporation (HHC) has launched a new series of ads that will be hard to miss for anyone who uses mass transit. The ads, appearing on subway cars and bus shelters, feature transit themed messaging urging consumers to “GET ON BOARD” as well as touting “NONSTOP SERVICE” and announcing “NEXT STOP HEALTHY.”
This is the first new advertising campaign from MetroPlus since capturing an estimated 25% share of consumers in New York City who enrolled in the New York State of Health – the official health insurance marketplace in New York. Many of the ads will tie in messaging from parent company HHC in an effort to educate New Yorkers about diabetes, asthma, high blood pressure and HIV.
The advertising, developed by MetroPlus agency MSA Advertising & Public Relations, includes New York City Subway “brand trains,” geo-targeted bus shelters and a new effort; perimeter mall advertising to raise awareness of the health plan’s kiosk locations in Kings Plaza, Queen Center and Green Acres malls. “What could be easier than shopping for spring clothes, grabbing a coffee and applying for health insurance all under one roof?” says Roger Milliner, Deputy Executive Director of Marketing for MetroPlus.
All of these new advertising executions will include the HHC logo in addition to MetroPlus branding. “We believe that many consumers choose MetroPlus due to our affiliation with the outstanding HHC facilities that are in their neighborhood,” explains Arnold Saperstein, M.D., MetroPlus President and Chief Executive Officer. Already enjoying a profile boost in the press thanks to the health plan’s burgeoning membership numbers, HHC has recently unveiled a redesigned website and Facebook page reminding New Yorkers that these are world class medical facilities.
“Because we are a subsidiary of HHC, we have a tremendous ability to work together with hundreds of physicians, nurses, specialists, nursing homes and the home health services that are part of the public health care system to manage care for our customers,” added Dr. Saperstein. “Our interests are aligned with a focus on prevention, early detection and coordinated care across any health service. We have a culture of caring for our customers where patient satisfaction and their health outcomes come first.”
MetroPlus – the plan of choice for nearly half a million New Yorkers – was founded in 1985 and has consistently been one of the top-ranked health plans in customer satisfaction in New York City for almost 10 years, rated #1 seven out of eight years consecutively. With 12,175 in-network providers, MetroPlus Health Plan has 25 in-network hospitals, including 11 HHC facilities, 4 Continuum hospitals, the SUNY, NYU and Mt. Sinai networks as well as independent hospitals.