National Preparedness Month Messaging Toolkit 2022: Lasting Legacy

National Preparedness Month Messaging Toolkit 

National Preparedness Month is recognized each September to promote family and community disaster and emergency planning now and throughout the year. It serves as a reminder to take action to prepare for the types of emergencies that could affect us where we live, work, learn, and worship.   

Use this toolkit to coordinate messaging for your community, house of worship or organization. Share the weekly themes, graphics, and links on your social media channels and with your contacts to spread the message of preparedness. 

Use this link for NYC Emergency Management’s National Preparedness Month website: NYC.gov/nationalpreparednessmonth; NYC.gov/npm 

The 2022 theme is “A Lasting Legacy: The life you’ve built is worth protecting. Prepare for disasters to create a lasting legacy for you and your family.” 

Follow Us on Social Media  

 

Hashtags: #BeReady, #NPM2022, #NatlPrep, #FloodSmart, #YouthPrep, #ReadyNewYork, #ReadyNYC, #KYZ2022, #NotifyNYC, #RainfallReady #CERT2022 

 
Teaser Messaging 

Share these messages on your social media channels leading up to September. 

  • Leave a lasting legacy – prepare for emergencies today! Check out NYC.gov/npm for events, preparedness guides, and more. #NPM2022 
  • Did you know that September is National Preparedness Month? You can get started on your path to preparedness by visiting NYC.gov/npm. #NPM2022 
  • September is National Preparedness Month, but you should be prepared all year long. Get started by visiting on.NYC.gov/myplan. #NPM2022 
  • Emergencies happen. Are you ready? Find out how to prepare and check out in-person and virtual emergency preparedness events happening all month long! NYC.gov/npm. #NPM2022 
  • An informed New Yorker is a prepared New Yorker. Sign up for Notify NYC in your preferred language and format by visiting NYC.gov/notifynyc #NotifyNYC #NPM2022 
     

National Preparedness Month Themes and Social Media Content 

A Lasting Legacy: The life you’ve built is worth protecting. Prepare for disasters to create a lasting legacy for you and your family. 

  • The life you’ve built is worth protecting. Make an emergency plan with your family today! 
  • When is the best time to make an emergency plan? The answer is now. Every New Yorker should have an emergency plan that best suits their needs and outlines what to do, where to go, and how to stay in touch.  
  • Some emergencies to prepare for can include, but aren’t limited to: 
    • A fire 
    • A flash flood 
    • A hurricane 
    • A severe snowstorm or other dangerous winter weather 
    • A no-notice event like an act of terrorism 
  • Be sure to make a plan that includes the needs of your household. Remember to consider the needs of older adults, people with disabilities, access and functional needs, children, and pets and service animals. 
  • Use the Ready New York: My Emergency Plan to make your emergency plan. The workbook allows you to create a support network, record important health information, plan an evacuation, and gather emergency supplies: on.NYC.gov/myplan. 
  • Prefer to make your emergency plan on the go? Use the Ready NYC app to create your emergency plan on your Apple or Android device, and share the information with your emergency support network! on.nyc.gov/readynycapp 
  • Be prepared by staying informed. Sign up for Notify NYC to receive free emergency alerts and updates in your preferred language. Register for free by visiting NYC.gov/notifynyc, calling 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115), following @NotifyNYC on Twitter, or getting the free Notify NYC mobile application for your Apple or Android device. Notify NYC is now available in 13 languages and ASL! #NotifyNYC 
  • For more information about flash flooding and support in making your plan, check out NYC.gov/rainfallready or call 311. Check out tips for renters and homeowners. Keep in mind that if you live in a basement apartment or first floor, be ready to move to a higher floor, but do not leave your house if there is flooding outside. Do not drive through a flooded street. #RainfallReady 
  • Do you know your zone? The first step towards being prepared for a hurricane is to know your hurricane evacuation zone. For more information about hurricanes and tips to prepare, visit NYC.gov/KnowYourZone or call 311. #KYZ2022 
  • This month, make a plan to be ready! Prepare to protect by checking out in-person and virtual emergency preparedness events happening all month long! Visit NYC.gov/npm. #NPM2022 
  • Want to help your community? Consider becoming a CERT volunteer! CERT volunteers help their communities before, during, and after disasters. For more information, visit NYC.gov/CERT. #CERT2022 

Week 1: Make a Plan 

The best way to ensure your lasting legacy is to prepare for emergencies. Make a plan that will work for everyone in your family. 

Make a Plan: Disabilities, Access and Functional Needs 

  • Make an emergency plan that is best tailored to your needs. If you have disability, or access or functional need, develop a support network that can assist during an emergency. Ask at least two people to be in your network. Review and practice your plan with your support network so that you do not have to experience an emergency alone.   
  • Include service providers, care providers, family members, and others in making your emergency plan. If you have a service animal, make sure to consider their needs in your plan. 
  • For guidance in making your plan, check out https://www1.nyc.gov/site/em/ready/disabilities-access-functional-needs.page. This page has specific recommendations for people with disabilities, access, and functional needs. Ready NY: My Emergency Plan will also guide you through the steps of making a support network and making a plan that works for you.  

Make a Plan: Communities & Community Preparedness 

  • Help your community get prepared for a disaster by using the Community Emergency Planning in NYC toolkit. The toolkit can help you to create an emergency plan for your neighborhood, congregation, or community-based organization: NYC.gov/communitypreparedness.   
  • NYC Emergency Management offers many programs to help your community get prepared and stay prepared for disasters. Check out opportunities like Strengthening Communities and our regular Community Preparedness webinars at https://www1.nyc.gov/site/em/ready/training-resources.page 
  • NYC Emergency Management offers many events during National Preparedness Month specifically for communities and community leaders. Check out our many National Preparedness Month events by visiting NYC.gov/npm.  
     

Make a Plan: Pets and Service Animals  

  • Pets and service animals are a part of the family. Make an emergency plan that includes them, too. Pack them a Go Bag that includes food, poop bags, treats, and toys, in case you need to evacuate.  
  • For support in making an emergency plan tailored just to your pet or service animal, check out Ready New York: My Pet’s Emergency Plan. This resource will walk you through everything you need to know and do to get prepared with your fuzzy friend. To access a digital version of the workbook or to request a physical copy, visit https://home3.nyc.gov/site/em/ready/pets.page or call 311. 
     

Make a Plan: Kids 

  • Your kids are your legacy. Help them prepare for a disaster by including them in planning. For more information, including guides, resources, and more, visit https://www1.nyc.gov/site/em/ready/kids.page  
  • Take the time to talk to your children about emergencies. Every child should know his or her family name, address, phone number, and where to meet in case of an emergency. Every child should know how and when to call 911. Practice your emergency plan with your children and quiz them on the information they learned. 
  • Ready Girl is New York City’s emergency preparedness superhero who teaches kids and their families about how to be prepared for emergencies. Check out her adventures in her new comic books to see how she uses her skills to keep kids safe. 

Make a Plan: English-Language Learners 

  • Ready New York offers tips and information in 13 languages so that everyone can take steps to be prepared for an emergency. However, in an emergency, you may not have much time to get your message across to emergency responders and your support network. Write down important information in short, simple phrases on notecards and pack them into your Go Bag. 
  • A notified New Yorker is a prepared New Yorker. Sign up for Notify NYC, NYC’s official emergency notification system, today! Notify NYC is free and available in 13 languages and ASL. Learn more and sign up at NYC.gov/notifynyc 

Make a Plan: Businesses 

Week 2: Gather Supplies 

Ensure your lasting legacy for yourself and your family by gathering emergency supplies that can help you whether you stay or go. 
 

  • Everyone in your household should have a Go Bag — a collection of things you would want if you have to leave in a hurry. Your Go Bag should be sturdy and easy to carry, like a backpack or a small suitcase on wheels. Customize your Go Bag to suit your needs. Some important items include: 
    • Bottled water and nonperishable food 
    • Copies of your important documents in a waterproof container 
    • A flashlight, hand-crank or battery-operated radio, and extra batteries 
    • A list of the medications you take, why you take them, and their dosages 
    • Contact information for your household and support network 
    • Cash, in small bills 
    • Toiletries 
    • A first-aid kit 
    • Items to protect you and others from COVID-19, such as hand sanitizer and face coverings for each member of your household 
  • Every household needs an emergency supply kit, a collection of supplies that allows you to stay home for up to seven days. Keep these materials in an easily accessible container or a special cupboard, and keep them for emergencies only. Check expiration dates and update your kit when you change your clocks for daylight saving times. Some items your kit should have include: 
    • One gallon of drinking water per person per day 
    • Nonperishable, ready-to-eat canned foods, and a manual can opener 
    • A first-aid kit 
    • Glow sticks 
    • Back-up medical equipment 
  • Check out this video for tips on how to keep your Go Bag and emergency supply kit stocked and ready. 
     

Gather Supplies: Kids 

  • If there are kids in your household, make sure to pack childcare supplies, games, and small toys into their Go Bags for their time away from home. 
  • Include your kids in developing an emergency plan. For more information and support in making a plan with children, check out https://home3.nyc.gov/site/em/ready/kids.page 

 

Gather Supplies: Older Adults and Those with Disabilities, Access and Functional Needs 

  • If you use medication, keep a list of medications and the phone number for your service providers and doctors in case of emergency. Make sure you have extra medication at all times in case of unplanned emergency. 
  • If someone in your household has any special medical needs, they may need some extra items in their Go Bag such as back-up medical equipment, tire repair kits for a wheelchair or scooter, or any items that can be comforting in a stressful situation. 
  • Consider writing down the names and phone numbers of the people in your support network. If your phone runs out of battery, you can borrow a phone to contact them. 
  • For support in gathering the right supplies, check out the Ready New York older adults page. It contains links to a workbook, Ready New York: My Emergency Plan, that will help you develop your list of supplies, and contains other helpful suggestions. Visit https://www1.nyc.gov/site/em/ready/seniors.page to start making your plan and gathering supplies today. 

Gather Supplies: Pets 

  • Pets are important parts of our families. Pack them a Go Bag that includes treats and toys in case you need to evacuate. Some other items you may need are: 
    • A current color photograph of you and your pet together, in case you are separated 
    • Copies of your pet’s medical records and their list of medications 
    • Food and water for at least three days, as well as bowls 
    • A collapsible cage or carrier 
    • Plastic bags for clean-up 

Week 3: Plan for Hazards 
 

Prepare to protect yourself and your family by planning for hazards that may affect you and your community. 
 

  • New York City is no stranger to natural and man-made hazards. Find out how you can be ready for emergencies from building collapses and winter weather by visiting NYC.gov/hazards, and check out the NYC Hazard Mitigation website for information on how City agencies are taking to reduce the impacts of hazards on New York City. 
  • If you live in an area that is likely to flood or a hurricane zone, make sure you have the right insurance. Learn more by visiting floodhelpny.org or calling your insurance provider. 
  • Save important documents *before* disaster strikes by safely storing important financial documents in a waterproof and fireproof container. Important documents include copies of ID or passports, mortgages or leases, bank/credit card statements, investment papers, tax returns, and insurance information. Review all documentation at least once a year to keep it up to date. Before a storm, move documents to higher ground. 
  • Take pictures of important documents like birth certificates or passports in case you lose the physical documents in an emergency. Print out the pictures and keep the physical copies in your Go Bag. 
  • What do New Yorkers and hurricanes have in common? There are more of them every year! Hurricanes don’t wait and neither should you – make a plan today. Visit NYC.gov/knowyourzone or call 311 to learn what to do to prepare for hurricanes in New York City. You should also check out the 2022 Know Your Zone PSA: https://youtu.be/kCDb9-OU7WM  
  • If you rent your home, renter’s insurance will insure the items inside your apartment. If you are a homeowner, make sure your home is properly insured — flood and wind damage are not covered in a basic homeowner’s policy. For more information about planning for hazards, including things to keep in mind in an insurance policy, visit https://www1.nyc.gov/site/em/ready/plan-hazards.page 
  • Protect your corner of the world with flood insurance. Find out if you live in a flood zone here: https://www1.nyc.gov/site/floodmaps/index.page. Then, visit floodhelpny.org for more information about flood insurance. 
  • While it is important for you to protect yourself and your families from emergencies, it is also important to protect your property. Clean your property, including your roof, crawlspaces, vents, decks/patios, drains, and gutters, and dispose of any debris that could become projectiles during a storm. If you live in an area that floods frequently, consider buying sandbags. For more information about how to prepare for flooding, visit NYC.gov/rainfallready 
  • During a flood, conditions change rapidly. It is not always safe to leave your home. You could easily get swept away by fast-moving water. If you live in a basement apartment or ground floor, be prepared to move to a higher floor. For more information, visit NYC.gov/rainfallready 
  • Turn around, don’t drown! During a flood or heavy rain event, do not drive through water; it is hard to tell how deep it is. For more information, visit NYC.gov/rainfallready 
  • If you use life-saving medical equipment at home, reach out to your electricity provider. If there’s a power outage, they will work with you to restore power. For more information, visit https://www1.nyc.gov/site/em/ready/disabilities-access-functional-needs.page 
  • During a no-notice event, like an act of terrorism, it can be hard to know what to do. Use the PlanNowNYC website to guide you on whether you should stay or go; how to make an effective 911 call; how to stop bleeding; and more. Visit https://plannownyc.cityofnewyork.us/ 
  • Notify NYC is New York City’s official source of emergency notifications. Sign up today in your preferred format and language at NYC.gov/notifynyc or call 311. You can also download the free app in the app store. 

Week 4: Help Your Families and Neighbors Prepare  

Ensure a lasting legacy for your community -- help everyone prepare for emergencies.

  • New York City faces a range of emergencies. If your community organization isn’t prepared, it’s hard to respond calmly and effectively. NYC Emergency Management’s Community Preparedness program offers local community and faith-based networks and organizations the tools they need to prepare for, respond to, and recover from emergencies. For more information, visit https://www1.nyc.gov/site/em/ready/training-resources.page  
  • Want to help your communities during emergencies? Become a New York City Community Emergency Response Team (NYC CERT) volunteer! NYC CERT members are dedicated volunteers who undergo a training program that provides basic response skills needed for fire safety, light search and rescue, community disaster support, disaster medical operations, and traffic control. Learn more and sign up by visiting NYC.gov/cert. 

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