|
 |
What is a Logo?
A logo is a combination of letters and/or graphics creating a single design to visually represent an organization.
Text Logos (Logotype)
Symbol Logos
Text & Symbol Logos

|
 |
|
Back to Top
|
|
|
Some logos consist of stylized text only. The graphic style of the lettering (solid, bold, delicate, energetic, modern, playful, etc.) represents the overall brand personality of the organization. Often the design subtly tweaks, connects or integrates the letters in such a way that the overall mark is a unique entity, more than just a typed out word:

Logo: Mother & Child, magazine
Designed by: Herb Lubalin and Tom Carnase

Logo: Families, magazine
Designed by: Herb Lubalin

Logo: Morningstar Investment Advisers, financial company
Designed by: Paul Rand

|
|
|
Back to Top
|
|
|
Symbol logos use an image to represent an organization. A symbol can be open to wider interpretation than text alone and is most effective when unique rather than heavily based on a pre-exising symbol.

Logo: Nike, sports footwear and apparel company
Designed by: Carolyn Davidson

Logo: Apple Computer, computer technology company
Designed by: Rob Janoff

|
|
|
Back to Top
|
|
|
Some logos use both text and symbol; the text and image compliment each other but are fairly separate:

Logo: Time Warner, media & entertainment company
Designed by: Steff Geissbuhler

Logo: NBC, media & entertainment company
Designed by: Steff Geissbuhler

|
|
|