Home What is a logo? Design Preparation Design Guidelines Versions & Formats Well Known Examples Logos & NYC.gov sites

Well Known Examples Here are examples of some of the most well known and effectively designed logos. Note their similarities: all of these logos are bold, very simple in form, and functional in grayscale. They all immediately convey the core essence or brand of the organization they represent. Back to Top Logo: Airtrain, New York City's first rail link to JFK International Airport Designed by: Pentagram Back to Top Logo: Curious Pictures, Production company for television programs and commercials Designed by: Pentagram Back to Top Logo: The Noguchi Museum, Dedicated to the life and work of the Japenese-American sculptor Isamu Noguchi Designed by: Pentagram Back to Top Logo: Citibank, Consumer dividion of the world's largest financial company Designed by: Pentagram Back to Top Logo: Fine Link Features, Film production company based in New York Designed by: Pentagram Back to Top Logo: UPS (United Postal Service) Designed by: Paul Rand Back to Top Logo: amazon.com Designed by: Turner Duckworth Back to Top Logo: Fed Ex (Federal Express) Designed by: Landor Associates Back to Top Logo: Song, airline corporation Designed by: Landor Associates Back to Top