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"Made in NY" Marketing Credit Expands to Exposure in Subways and Taxis

Marketing Credit expands

April 2, 2012 - The “Made in NY” Marketing Credit, which provides free co-branded advertising to productions that shoot the majority of their project in the five boroughs, is expanding to now include additional bus shelters, subway advertising, and Taxi TV spots.

Participating projects also donate a percentage of their production costs to local arts and cultural organizations to help foster the next generation of the creative community. In order to expand the number of participants that can take advantage of this increase of exposure in the City’s media market, each qualified production will be eligible to receive a fixed benefit based on its budget and availability of media assets.

The media offers will follow set guidelines. For example, for a production with a below-the-line budget between $5-$10 million, the project will be eligible to receive 40 bus shelters for a four week run, 500 subway cards and a spot that will air for two weeks in the televisions of 13,000 taxi cabs. The City would cover the cost of the creative, and the production would need to donate .1% of its production costs to a local charity.

In April, the productions to take advantage of the “Made in NY” Marketing Credit are The Comedy Awards, the annual event dedicated to honoring and celebrating the world of comedy, which will take place in NYC later this month; “NYC-22,” the new CBS series premiering April 15; and Restless City, a selection from the 2011 Sundance Film Festival, in theatres on April 27.

To learn more about the marketing credit, click here.

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