New York City’s "MADE IN NY" INCENTIVE PROGRAM offers film and television productions a slate of opportunities that make it more attractive than ever to shoot in the five boroughs, featuring a combination of tax and marketing credits - along with expanded customer services for production.

Tax Credit – For films and television productions that complete at least 75% of their stage work in New York City.

- 30% refundable tax credit from NY State
- 5% refundable tax credit from NY City
- Incentive is based on NY production costs

Marketing Credit - For film and television productions that complete 75% of their work in New York City.  Outdoor media valued at 1% of NYC production costs will be offered to participating productions for co-branded advertising related to the “Made in NY” production.

- Bus shelters
- Broadcast on New York City Media Group Assets:
NYC TV (reach: 8 Million Households in tri-state area) and
91.5 FM (130,000 unique listeners/week)

In conjunction with the marketing credit, a Cultural Benefit allows productions to make a cultural donation equal to .1% of their production costs, to a not-for-profit cultural institution of their choice, in exchange for the marketing credit. The donation would be made in the name of talent or an executive associated with the project, and is intended to support the theatrical, film, writing, and other local arts institutions that nurture upcoming talent and strengthen the City’s creative community.

Click here for examples of the marketing credit.

"Made in NY" Discount Card - Available to bona fide productions shooting in the City, the "Made in NY" discount card provides discounts and special offers when presented to participating vendors, including hotels, airlines, car rental and messenger services, banking services, production services and more. Click here for more information.

“Made in NY” Logo - This “Mark of Distinction” is awarded to projects where at least 75% of the overall production was made in New York City and is used in the production credits of all shows participating in the “Made in NY” program. 

Concierge Service - Expanded service supports the entire production cycle.  Recent examples include providing access to the Brooklyn Bridge for 10 nights for 20th Century Fox’s STAY and providing locations for all four of Dick Wolf and NBC Universal’s LAW & ORDER dramas. 

- Story development support and tie-ins to NYC agencies
- Scouting assistance and budget analysis
- Locations access to premium sites
- Hotel, car rental, and vendor discounts
- Assistance in sourcing pre-production office space
- Assistance with global premieres and launches

Among the first new customers to participate in the “Made in NY Incentive Program” are Brooksfilms’ THE PRODUCERS, Dick Wolf and NBC Universal’s TRIAL BY JURY and a John Wells Production in association with Warner Brothers entitled JONNY ZERO to be aired on Fox.

SUMMARY

The Made in New York Incentive Program comes at a time when local labor is making it even more affordable to shoot in New York, and our studio facilities infrastructure is expanding to offer more state-of-the-art solutions for producers. Highlights include:

New/Expanding Facilities - Over 900,000 square feet of stage space available for productions in New York City, including:

- Steiner Studios - 5 new state-of-the art soundstages
- Silvercup Studios - 18 soundstages
- Kaufman-Astoria - Complete broadcast & production complex

Labor Enhancements - Labor is now more competitive, offering:

- Low budget agreements
- Pilots, 1st & 2nd season television, and basic cable rates
- Lower contribution rates and more flexible work rules

Click here for a list of facilities which meet the requirements for New York's tax incentive program