About the 2020 Census

NYC Census 2020 is a first-of-its-kind organizing initiative established by Mayor de Blasio in January 2019 to ensure a complete and accurate count of all New Yorkers in the 2020 Census. NYC Census 2020’s program is built on four pillars:

• The New York City Complete Count Fund.
• An in-house “Get Out the Count” field campaign.
• Innovative, multi-lingual, tailored messaging and marketing.
• An in-depth and multi-layered City agency engagement strategy that ensures that all City agencies and institutions, including their clients or constituents, employees, and infrastructure, are utilized to promote census participation.

NYC Census 2020 is led by Director Julie Menin, an attorney by training, who has previously served as Commissioner of the Mayor’s Office of Media & Entertainment, as well as the Department of Consumer and Worker Protection (formerly known as the Department of Consumer Affairs).