<p align="left" style="color: #4c4c4c; font-size: 11px; line-height: 15px; font-family: Verdana, Arial, Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;">Organics Recycling Pilot Expands to Manhattan; Areas in Brooklyn, Bronx to Follow This Fall  <p style="color: #4c4c4c; font-size: 11px; line-height: 15px; font-family: Verdana, Arial, Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;">Mayor Michael R. Bloomberg, Deputy Mayor for Operations Cas Holloway and Sanitation Commissioner John J. Doherty today launched the new “Recycle Everything” public information campaign to promote recycling and announced the expansion of the organic food waste recycling program. The initiatives are part of the City’s work to double the recycling rate to 30 percent by 2017 and follow the largest expansion of the recycling program in 25 years with the processing of all rigid plastics that began last spring. In total, metal, glass plastic and food waste, textiles and electronics account for 80 percent of the total waste stream and the public information and collection services will help divert materials that can be recycled away from landfills. The “Recycle Everything” ads – created by Grey New York – will be featured throughout the city and highlight the ambitious policies and investments that will enable more waste to be recycled. The City has also expanded the food waste recycling pilot programs in select high-rises in Manhattan, with neighborhoods in Brooklyn and the Bronx to follow this fall. Additional communities in those boroughs, as well as others in Queens and Staten Island, will begin organics recycling in the spring and the program will reach more than 100,000 residences by 2014. Mayor Bloomberg, Deputy Mayor Holloway and Commissioner Doherty made the announcement in Morningside Gardens in Manhattan, where organics recycling began in June, and were joined by Sanitation Deputy Commissioner for Recycling and Sustainability Ron Gonen, GrowNYC Executive Director Marcel Van Ooyen, Claudia Strauss, CEO of Grey Activation and PR, and Russell Jermyn, General Manager of the Morningside Heights Housing Corporation. <p style="color: #4c4c4c; font-size: 11px; line-height: 15px; font-family: Verdana, Arial, Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;">“The ‘Recycle Everything’ ad campaign and the exp<span style="color: #4c4c4c; font-family: Verdana, Arial, Helvetica; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 15px; orphans: auto; text-align: -webkit-left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; display: inline !important; float: none;">ansion of our organic food waste recycling program shows how far New York has come in managing the 11,000 tons of waste generated every day,” said Mayor Bloomberg. “Together, these initiatives will help us double our recycling rate by 2017 and reduce the amount of trash sent to landfills and I want to thank Grey for their incredible designs for our public information campaign. These ambitious policies will save at least $60 million in taxpayer dollars and have a significant environmental impact, making them the type of investments we need to secure the City’s future.”