Press Releases
IMMEDIATE RELEASE
April 23, 2025
Contact: (212) 839-4850, press@dot.nyc.gov
Fuhgeddaboudit: NYC DOT Releases Limited Batch of Street Signs to Celebrate Catchy Borough Signage Exiting Brooklyn
Signs Replicate Existing Street Signs Seen When Exiting Brooklyn
NEW YORK – New York City Department of Transportation (NYC DOT) Commissioner Ydanis Rodriguez today announced a limited number of authentic street signs commemorating signage often seen when leaving Brooklyn and tipping the hat to a famous phrase often associated with New York City, and especially Brooklyn – "Leaving Brooklyn – Fuhgeddaboudit." Today's borough-specific release is part of the agency's monthly 'sign drops', pulled from the wide range of hand-made signs from the NYC DOT Sign Shop, which produces over 70,000 signs each year.
"Few words are more closely associated with our city and its most populous borough, so if you don't act fast to purchase one of these signs, you can fuhgeddaboudit," said NYC DOT Commissioner Ydanis Rodriguez. "Brooklynites take great pride in their borough, and this sign drop showcases a catchy slogan that reinforces Brooklyn's iconic status in pop culture."
"DOT's latest sign drop captures the Brooklyn charm you just can't replicate," said DCAS Commissioner Louis Molina. "More than a sign, it pays homage to the one-of-a-kind Brooklyn attitude and all the New Yorkers who wear it with pride. Whether you're a Brooklyn native, resident, or just want to represent the iconic borough, there is no better way than with this exclusive sign– fuhgeddaboudit."
The "Leaving Brooklyn – Fuhgeddaboudit" signage is currently installed at two locations as motorists exit the borough. This signage style displaying the famous form of eye dialect is not the only one for the borough, but arguably it's most notable. The signage was first installed in 2004 at the entrance to the Verrazzano-Narrows Bridge at the direction of then Brooklyn Borough President Marty Markowitz, and in 2016 the saying itself was added to the Oxford English Dictionary.
A limited release of 100 signs will be sold online for $100 each and are available one per customer. All signs will be sold via the CityStore, the Official Store of the City of New York, and proceeds will benefit the city's general fund. This signage offers a bit of nostalgia and a literal piece of the city's infrastructure.
Monthly sign drops from NYC DOT feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops in June 2024, with the release of Christopher Street/Stonewall Place street signs to commemorate Pride Month.
Other recent sign drops include:
- East 161st Street and Shea Road in honor of baseball's opening day
- Love Lane to recognize Valentine's Day
- Broadway in celebration of Broadway Week.
- Cornelia Street to honor the street's prominence among pop music fans.
About the NYC DOT Sign Shop
The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are about one million NYC DOT signs in use across the 6,000 miles of streets in New York City.
The monthly sign drops are the latest iteration of sales that have historically been available from the Sign Shop.
About the CityStore
CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.
CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the 'museum store' for the entire City of New York.