Speeding Ruins Lives

“Speeding Ruins Lives” is a new multi-platform public awareness campaign led by the NYC DOT that aims to reduce traffic related injuries and fatalities citywide. The campaign uses powerful imagery of pedestrians and cyclists in slow motion to show the impact of a crash paired with a direct call to action for drivers to slow down.

Vision Zero campaign ad shows a blurred image of a person flying in the air after being hit by a car. Overlay text reads “Speeding ruins lives. Slow down.” The N Y C D O T and Vision Zero logos are placed on the bottom right hand corner.

Vision Zero campaign ad in Spanish shows a blurred image of a person flying in the air after being hit by a car. Overlay text is in Spanish. The N Y C D O T and Vision Zero logos are on the bottom right hand corner.

Vision Zero campaign ad in Chinese shows a blurred image of a person flying in the air after being hit by a car. Overlay text in in Chinese. The N Y C D O T and Vision Zero logos are on the bottom right hand corner.

El exceso de velocidad arruina vidas (Spanish)