Mayor Michael R. Bloomberg and Public
Advocate Betsy Gotbaum announced today that the City is sending a customer
service survey to more than 100,000 randomly-selected New York City households
to get an assessment of New Yorkers' opinions of City services. The survey is
the result of the Mayor's recent signing of Executive Order 115 establishing the
Customer Service Group in the Office of
Operations. The survey, which will ask residents for their opinions about
important characteristics of the City and services provided by city government,
will allow New Yorkers in all five boroughs an opportunity to voice their
opinions and provide a quantitative measure of where the City can continue to
improve service delivery. The results will be used to ensure City agencies
provide the highest quality of service to their customers. This initiative
represents the largest municipal services survey ever conducted in the United
States.
"During my career in business and my time as
mayor, I've learned that the more information any enterprise has the more
successful it can be at managing its resources, fixing problems, and serving its
customers," said Mayor Bloomberg. "That's the theory behind CompStat, which has
helped the NYPD reduce crime to historic lows.
It's also inspiration for 311 and our new SCOUT program, which is giving the
City the power to deploy its services and respond to its citizens more
effectively than ever. Working with the Public Advocate's office, we will
conduct a massive public opinion survey, which will allow us to make targeted
improvements where needed."
The Customer Service Group established by
Executive Order 115, is a new team in the Mayor's Office of Operations with a
mission of holding City agencies more accountable for providing high quality
customer service and responding to the needs of New Yorkers. The group will
develop citywide standards for customer service and partner with city agencies
to improve customer experiences in all customer-to-government transactions. The
Customer Service Group is also responsible for the Street Conditions Observation
Unit (SCOUT). SCOUT is a team of inspectors who drive every City street once per
month and report conditions that negatively impact quality of life (such as
potholes and graffiti).
"This is a groundbreaking project that will
result in both a broad collection and deep analysis of information about the
effectiveness of municipal government. It will allow city government to better
understand how to best serve the people of this city," said Public Advocate
Betsy Gotbaum. "And, ultimately, it will lead to better city services. That's
what makes this project so wonderful. A good government is an informed
government. As the watchdog over city services, I am pleased to be working on
this effort with the Mayor."
Beginning next week, 100,000 randomly
selected households will receive a notification postcard informing them that
they have been selected to participate in the survey. Households which receive
the invitation are given the option of choosing to receive the survey in one of
three languages other than English - Chinese, Russian or Spanish. One or two
weeks after receiving the notification postcard, respondents will receive the
survey. The goal of the survey is to obtain a large enough sample from each
community board to clearly identify geographically where there are strengths or
concerns in city service delivery. As such, selected households will be spread
across all 59 community boards. Questions will ask New Yorkers to rate services
and satisfaction of quality of life issues in their neighborhoods, including:
cleanliness; noise; pest and rat control; recycling services; graffiti control,
and pedestrian safety. Other questions will ask residents to rate agency
responses for City agencies they've recently had contact with.
"The results of this survey will bolster the
City's ability to measure city performance on a number of quality of life
issues" said Mayor's Office of Operations Director Jeff Kay. "Survey results
will provide the City with information on where we can do a better job. It will
be up to the Customer Service Group to establish citywide customer service
standards and work with City agencies to improve customer service as well as
enhance the City's delivery of services. By developing strategies for
improvement, the Customer Service Group will increase accessibility,
transparency and accountability of all City of New York services."
The survey materials include instructions
for completing the survey, which can be submitted online or returned in a
pre-paid envelope enclosed in the survey materials. To maintain the
confidentiality of the respondents, the survey results will be mailed to a third
party contractor in New York City. Private information will not be made
available to the public or to the City.