Mayor Michael R. Bloomberg and Lauren Zalaznick, President of
"Green is Universal," NBC Universal's company-wide environmental initiative,
today announced "Green Screens," a large-scale electronics recycling
drive taking place throughout the five boroughs this weekend in
honor of "America Recycles Day." At the event, from 8:00 AM through 2:00 PM
on Saturday November 15th and Sunday November 16th, computers, televisions, cell
phones, radios, cameras, VCRs, speakers, telephones and other electronics will
be collected for free at six locations across the City. The electronic waste
collected at the Green Screen events will be recycled; materials that
have value will be recovered and toxins and other hazardous materials will
be safely and legally disposed of. The City and NBC Universal are presenting
Green Screens in partnership with NBC 4; Time Warner Cable; the Daily News;
radio stations 101.9 RXP, Hot 97, 98.7 Kiss FM, WNYC Radio 93.9 FM and AM 820;
Bridgewaters To Go; NYC & Company, GreeNYC - the consumer education platform
of PlaNYC; the Council on the Environment for New York City; and the Department
"This weekend is the time for New Yorkers to take the
laptops and computer monitors in the back of the closet and safely recycle
them," said Mayor Bloomberg. "Recycling is not just about metal, glass, plastic
and paper. Electronics are a significant part of the waste stream and we need to
do a better job capturing them to meet the ambitious goals in PlaNYC and the
Solid Waste Management Plan. I'd like to thank our partners in Green Screens for
doing their part to promote electronics recycling and for joining our effort to
build a greener, greater New York."
All goods collected will be recycled by Electronic
Recyclers International (ERI) which has documented its compliance with DTSC,
EPA, CIWMB, and OSHA regulations. ERI has a "Cradle to Grave" bar code
tracking system which tracks all materials through every stage of the recycling
process. This system ensures compliance with all environmental regulations, as
well the destruction of any personal information contained inside materials that
are dropped-off. ERI was also among the first recyclers of e-waste to be
certified by the Basel Action Network, a non-profit environmental watchdog
organization, as part of its e-Steward Initiative, an independently audited and
accredited electronic waste recycler certification program. The initiative
certifies recyclers of e-waste that appropriately recycle electronics to benefit
the environment and citizens of the world.
"We are thrilled to be supporting this worthy cause in
partnership with the Mayor," said Lauren Zalaznick." As NBC Universal launches
its ‘Green Your Routine' campaign, we hope to increase awareness among consumers
that taking very simple green steps, like recycling a cell phone, will help make
New York a more sustainable City."
"NBC 4 New York is proud to be a partner in this
important and proactive program that will raise awareness about this issue and
encourage the community to do its share in keeping our environment safe," said
Tom O'Brien, President & General Manager of WNBC.
"NYC & Company is pleased to be a partner in the
Green Screens initiative and to have developed the design and marketing program
for the campaign," said George Fertitta, CEO, NYC & Company." Green Screens
is yet one more example of New York City's continued commitment to becoming an
even more sustainable City. We encourage New Yorkers to participate this
weekend and to take the opportunity to learn more about the simple steps they
can take everyday to live a greener lifestyle."
"As the Department of Sanitation works to make our City
not only cleaner, but greener, we are always looking for ways to expand
recycling opportunities for New Yorkers," said Sanitation Commissioner John J.
Doherty. "This partnership opportunity helps us do just that, particularly at a
time when the City is faced with additional budget pressures."
"The Council on the Environment of NYC and its Office of
Recycling Outreach and Education (OROE) are pleased to assist the event sponsors
in organizing this important effort to keep end-of-life electronic waste from
disposal in landfills or incinerators," said CENYC Executive Director Marcel Van
Ooyen. "OROE welcomes this opportunity to fulfill its mission by supporting and
promoting activities that allow the public to go ‘beyond' curbside recycling,
and to assist the Administration in achieving the ambitious recycling goals
established by the Mayor in his landmark Solid Waste Management Plan."
"For New Yorkers, recycling should be top of mind," said
Harriet Novet, Regional Vice President, Public Affairs, Time Warner Cable New
York City Region. "Time Warner Cable has taken many steps to reduce energy
consumption and save paper, like converting our newsletter to electronic form.
Our partnership with NBC Universal and The Mayor's office is an extension of our
overall commitment to the green movement, and we encourage New Yorkers to
participate in this important recycling initiative."
The locations are as follows and will be
open from 8:00 AM through 2:00 PM:
Clayton Powell Jr. State Office Building Plaza (W. 126th St. bet. Adam Clayton Powell Jr.
Blvd. and Malcolm X Blvd.)
only: Cooper Square
Square bet. E. 6th and 7th
- Saturday and
Kilmer Park (Grand Concourse bet. E. 161st and
- Saturday and
Park (Bedford Ave. near
- Saturday and
Island Mall (2655 Richmond
Ave. at Parking Lot F)
- Saturday and
Park (Union Turnpike bet.
196th Pl. and 197th
The February 17, 2009
transition to digital TV is expected to increase the number of old TVs replaced
with newer models. Older cathode ray tube (CRT) sets contain lead and other
toxins. Recycling these older television sets is an easy way New Yorkers can
contribute to improving the environment - an estimated 87.5 percent of
electronic waste that could be recycled is instead deposited into landfills each