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Industry Star of the Month

Liz Carollo, Greenmarket

Liz Carollo April 1, 2007 - With temperatures rising throughout Gotham, New Yorkers are beginning to spend more and more time outdoors. One of the areas that will see heavy commuter traffic in the coming months is Union Square.

Its charming park space, dog park, and market location draws pedestrians like a magnet. Film and television productions are attracted to it as well, since this location and other outdoor market areas in the five boroughs, have become bustling centers of activity.

Liz Carollo is the publicity coordinator for Greenmarket, the city organization that promotes regional agriculture and oversees these open air bazaars. With 45 markets throughout the five boroughs, Carollo’s sphere of responsibility covers quite a bit of real estate.

Interestingly, Carollo didn’t have much metropolitan experience when she began her career in the Big Apple. In fact, she worked for non-profit organizations in Portland, Oregon and Gainseville, Florida.

“I studied parks & recreation in college,” said Carollo. “I really love working for a non-profit and working with a community. Those are my primary focuses. But when I moved to the city, I fell into it and was looking for it all at the same time.”

As publicity coordinator, Carollo coordinates filmmaking in these open-air markets and promotes Greenmarket’s goals. While she was comfortable working with non-profit, agricultural groups, “publicity is something I never thought I’d be good at. But I love the program (in New York City),” said Carollo. “And when you promote something you love, it’s really easy.”

Carollo sees film and television shoots in these areas as positive, and promotes the industry participating in this area. “From PBS and the Food Network, to students doing documentaries at NYU -- we love filming in our markets,” said Carollo. “It promotes regional agriculture and open space. They [film and television productions] are doing our job for us! As long as productions follow the rules, we’re more than happy to accommodate them.”

But for the many productions interested in shooting in NYC’s open markets, what kind of rules do they need to follow? “First and foremost,” said Carollo, “we have to remember that these [market vendors] are businesses. These markets are a farmer’s livelihoods. We need space for customers and farmers to be able to talk. Productions cannot get in the way of that. It’s a matter of common courtesy.”

Filmmakers wishing to shoot in those areas should also contact the Mayor’s Office of Film, Theatre and Broadcasting.

To learn more about Greenmarket, click here.

Industry Star

Margarita Acevedo, Mayor's Office of Film, Theatre and Broadcasting
John Battista, Mayor's Office of Film, Theatre and Broadcasting
Tom Reidy, Madison Square Park
Steven Holtzman, Canal Creatures Productions

Jennifer Lenihan, Office of Film, Theatre and Broadcasting
Lynne Meadow, Manhattan Theatre Club
Thomas O'Donnell, Local 817
Katy Finch, Brooklyn Workforce Innovations
Meredith Conti, Grand Central Terminal

Gino Lucci, Picture Cars East
Habibah Ali-Love, OFTB
McCord Fitzsimmons, Former OFTB Intern
Lis Pearson, New York Public Library
Veronica Miles, EcoSet
Lisa Rubin, Hudson River Park Trust
Mari Jo Winkler, PGA Green
Michael Super, Coney Island, Parks and Recreational Manager
Caroline Stephenson, NYC Economic Development Corporation
Lisa Lucas, Tribeca Film Institute

Harriet Taub, Material for the Arts
David Moy, OFTB
Fred Cerullo, Grand Central Partnership
Marge Feinberg, DOE
Nate Grove, Marinas
Frank Gribbon, FDNY
Jeffrey Sangrund, Brooklyn Bridge Park
Javonne Parker, Staten Island Ferry
Justin Green, Build It Green! NYC
Tom Ross, "Law & Order: Criminal Intent"
Eric Peterson, Randall's Island
Connie Fitzgerald, Department of Environmental Protection

Joey Violante, Technicolor
Stephanie Argamaso, OFTB
Vito Turso, DSNY
Elizabeth Rapuano, Governor's Island
Estelle Cooper, Flushing Meadows Corona Park
Alvah Holmes, Former MOFTB Intern
Dana Kuznetzkoff, Line Producer
Eva Radke, Film Biz Recycling
Karen Meyerhoff, Guggenheim
Meredith Rothstein, Roseland Ballroom
Charlotte St. Martin, The Broadway League

The Artists Company
Celina Sze, OFTB
Sharon Jensen, The Alliance for Inclusion in the Arts
Terence Gray, New York Television Festival
Sam Levy, Summer Play Festival
Wes French, General Services Administration
Tom Maiorano, Brooklyn Navy Yard
Joan Cooney, South Street Seaport
Jeannine Marotta, Staten Island Economic Development Corporation
Brooke Smy, Tishman Speyer
Elliott Kerman, Tax Credit Accountant

Matthew Kania, Assistant Location Manager
Lieutenant Joe Lassen, Movie/TV Unit
In Memoriam - Nancy Littlefield
Ivory Henderson-Robb, Department of Transportation
Jack Powers, New York City Economic Development Corporation
Robin Forst, Lower Manhattan Construction Command Center
Kitty Preston, CUNY Locations
Liz Carollo, Greenmarket
Donna Masly, Roosevelt Island Operating Corporation
Sean Jones, New York City Department of Corrections
Sheila Greene, NYCHA

Ralph Musolino, Parks and Recreation
Rick Cotton, NBC Universal
Joe Fontao, Location Manager
Gretchen McGowan, HDNet Films/Open City Films
Tim Tompkins, Times Square Alliance
Erika Feldman, Theatre Row
Vin Lenza, Staten Island Development Corporation
Tristan Assent, "Made in NY" PA
Denise Motta, New York City Economic Development Corporation
Terry Lawler, New York Women in Film and Television
Monty Ross, 40 Acres and a Mule

Pat White, Local 764
Michelle Byrd, Independent Feature Project
Matt Miller, AICP
Kyle McCarthy, MTA Metro-North
Jeannette Pinero, Department of Correction
Bambi Brook, Dawn Animal Agency
Andy Nagy, NYCHA
Juan Rosario, HPD
James J. Claffey, Jr., IATSE Local One
Mac Brown, Producer
Cheryl Hodge, VTU
Llewellyn Wells, Executive Producer
Lawrence Major, Parks and Recreation

Ken Konfong, Economic Development Corporation
Whoopi Goldberg, Actress/Producer
Caroline Baron, FilmAid International
Thomas O'Donnell Sr., Local 817
Drew Jiritano, Special Effects Coordinator
Carla Rajj, Location Manager
Al Cerullo, Film Pilot
James Lauer, FDNY
Dan Mercado, Parks and Recreation
Rebecca Seale, DCAS
Alberteen Anderson, MTA
Joseph Ellis, NYPD
Peter Basich, DOT
Richie Silverman, NYPD