A broad public dialogue is essential to reducing dangerous behavior, implementing safe street designs and elevating public expectations about street safety. It must take place in a wide array of forums—on the street at crash-prone intersections and corridors, in schools, PTA meetings, houses of worship and senior centers, in public forums and institutions throughout the city, in all aspects of government, in corporate headquarters, and online, on billboards, and in the press.
The Vision Zero dialogue starts from the ground up — with engagement and education in communities across the five boroughs. Targeted outreach will complement enforcement and street design efforts, and will spread the message that traffic deaths are preventable and that New Yorkers are responsible for safe behavior. Joint NYPD/DOT/TLC neighborhood street teams will work throughout the City, targeting priority intersections and corridors where traffic related fatalities and pedestrian and bicyclist injury collisions are occurring. Neighborhood Street Teams will precede NYPD enforcement and create a high visibility presence, spreading information and engaging New Yorkers. DOT will purchase an additional 24 programmable speed boards to show drivers when they are driving above the speed limit. Street Teams will augment these efforts by coordinating with local civic leaders such as elected officials, community boards, precinct community councils, clergy, business improvement districts, civic associations, local merchants, school administrations, senior centers, disability advocates and PTAs.
Together, starting in March of this year, DOT, in coordination with the Mayor’s Community Affairs Unit and the NYPD, will work with communities to develop borough-level pedestrian safety strategic plans. Forums and planning workshops will give New Yorkers a chance to engage in the Vision Zero action agenda, provide recommendations to improve intersections and thoroughfares, and get questions answered. In addition, staff from DOT, NYPD, TLC, DOHMH and City Hall will conduct Vision Zero engagement sessions citywide.
Modeled off DOT workshops held for Select Bus Service and bike share, these workshops will bring neighborhoods together to discuss their needs and identify engineering, education and enforcement needs at particular locations. DOT staff will also to conduct extensive community outreach for major street re-design projects.
Middle School youth make up the bulk of injuries and fatalities in children 14 and under. Senior citizens are 12% of the New York City population but make up 33% of traffic fatalities. DOT Safety Educators will target these vulnerable populations and also focus additional efforts on high-risk locations like major truck corridors. School zones should remain a focus of efforts in order to slow traffic, protect children, and create safer conditions in the communities at large. DOT Safety Education will serve 500 schools every year through various programs in partnership with the Department of Education and the Department of Youth and Community Development, and make traffic safety curriculum and materials available for parents, teachers and caregivers. DOT will also increase the number and profile of hands on safety events such as Truck Blind Spot demonstrations and tours/roadshows showing vehicles damaged in crashes.
This website will be a clearinghouse of information, educational materials, events and data sets. Available materials will include the Vision Zero benchmark reports and policy updates, education materials for educators and parents, current research and ad campaigns. Across the City’s many social media accounts, the #VisionZero hashtag will be used to collect news from throughout City government and unify the message as each agency update the public on its progress in reducing traffic injuries and fatalities.
As with all aspects of Vision Zero, data transparency is a high priority. This website will link to DOT project performance, TLC industry performance and NYPD crash data, in downloadable formats that are usable by the public.