WakeUp! NYC is a multimedia campaign created to amplify the work of the Task Force and to give students (and parents) the extra boost they need to get to school every day. The Task Force joined forces with Viacom, BET Networks, Hot 97, Kiss FM, and a national nonprofit, Get Schooled, to launch this multimedia campaign. Students and families receive automated inspirational wake up calls from celebrities like Magic Johnson, Trey Songz, Terence and Rosci, Jose Reyes, and more. Each wake-up call urges school attendance that day and every day. The campaign also includes "good news" calls from celebrities congratulating students and their families for strong or improved attendance, as well as absence alerts when student attendance is not improving. Starting in the spring 2011, the program went citywide, reaching tens of thousands of students and families every morning.

If you have a child enrolled in New York City public schools, sign up for the wake-up calls.

In addition, students can contact the Task Force with ideas about how to improve attendance at WakeUp@cityhall.nyc.gov.