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Marketing Courses

Below, you will find detailed descriptions of all of our Marketing Courses. Click on the links below to jump down to course descriptions and details. Registration is FIRST-COME-FIRST-SERVE.

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Table of Contents
Small Business Digital Toolkit: Website Fundamentals
Small Business Digital Toolkit: Social Media Fundamentals
Small Business Digital Toolkit: Advanced Strategies in Social Media
Marketing 101*
Mastering Marketing
How to Market Your Business on Social Media and Search Engines*

*Not offered regularly. See details for next sessions.




Small Business Digital Toolkit: Website Fundamentals

Make your business known on the World Wide Web! Websites are a great way to inform customers about your products and services. In this high-energy, fast-moving course, you’ll learn basic information needed to develop a website that best suits your business needs. We’ll guide you through how to use your website to build your brand and sell your products and services. You’ll also hear about the various steps involved with getting your website up and running. You’ll leave this course feeling energized, and prepared to take action on creating your business’ website.

You will learn about:

  • The importance of website for your business
  • The difference between hiring and creating a website on your own
  • The domain name registration process
  • The selecting a web hosting company
  • The tools for maintain and tracking your website activity
Course Location Time Day(s) Dates
Lower Manhattan
110 William Street, 7th Fl.

5:30PM-8:30PM

Tuesday

9/16

Register
Queens
168-25 Jamaica Avenue, 2nd Fl.

5:00PM-8:00PM

Wednesday

9/10

Register

Upper Manhattan
361 West 125th Street, 2nd Fl.

5:30PM-8:30PM

Wednesday

9/10

Register

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Small Business Digital Toolkit: Social Media Fundamentals

Learn about the key components of building an online presence for your business! This course will teach you how to develop and manage an effective online strategy using web technologies and social media.  Total course hours: 1 session, 3 hours.

You will learn about:

  • The benefits and skills needed to build a company website
  • Understanding the fundamentals of social media
  • Leveraging social media platforms to build a digital brand that complements your physical brand
  • Using digital tools, like e-commerce and online advertising, to amplify your business's reach
  • Accessing the Small Business Digital Toolkit documents in the Business Library 
Course Location Time Day(s) Dates
Lower Manhattan
110 William Street, 7th Fl.

5:30PM-8:30PM

Wednesday

9/17

Register

Upper Manhattan
361 West 125th Street, 2nd Fl.

5:30PM-8:30PM

Thursday

9/11

Register

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Small Business Digital Toolkit: Advanced Social Media & E-commerce Strategies

Great, so you have a permanent home on the internet, and some “friends” as well.  Now what? If you consider yourself a pretty digitally savvy business owner, you’ve probably built a website for your business, and are working to grow your social media audience.  These are great first steps in managing your overall web presence.  However, there are additional web tools that can help you expand and scale your business online.  This course will explore ways that advanced online tools, such as e-commerce platforms, online advertising, and content management products, can help enhance interactions with your customer-base, and better reach new consumers.

You will learn about:

  • In-depth explanation of strategies and techniques for specific social networks
  • Content management tools and key products
  • E-Commerce (products and pros/cons)
  • Digital/mobile payments
  • Online advertising
  • How to enhance your business’s primary/preferred social network
Course Location Time Day(s) Dates
Lower Manhattan
110 William Street, 4th Fl.

5:30PM-8:30PM

Thursday

9/18

Register

Upper Manhattan
361 West 125th Street, 2nd Fl.

5:30PM-8:30PM

Tuesday

9/16

Register

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Marketing 101

Learn how to understand your customers’ needs!
The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs. Total course hours: 1 session, 1.5 hours.

You will learn about:

  • What is the role of marketing in your business
  • How to develop a sound marketing strategy
  • How to identify your target audience
  • What is the importance of establishing an online presence

Course Location Time Day(s) Dates

Washington Heights
560 West 181st Street, 2nd Fl.

2:00PM-4:00PM

Wednesday

9/10

Register

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Mastering Marketing

Learn how to get the best customers for your business! When you start a new business, you need to become visible and attractive to your target customers. What do you do to catch their attention? What do you need to tell them so they will want to try your product or service? This course will provide answers to your most pressing marketing questions. Total course hours: 3 sessions, 7.5 hours.

You will learn about:

  • The importance of marketing in an entrepreneurial venture
  • Integrated marketing strategies that include: direct mail, Internet marketing, publicity, and b2b marketing
  • Marketing research to help you better target customers
  • How to prepare a creative brief that will inform your marketing strategies
  • The 4 "Ps": product, price, place, and promotion
Course Location Time Day(s) Dates
Brooklyn
9 Bond Street, 5th Fl.

1:00PM-3:30PM

Tues, Wed, Thurs

9/23, 9/24, 9/25

Register

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How to Market Your Business on Social Media and Search Engines

Learn the most efficient practices for expanding your business exposure on social media and the major search engines. Learn how to meet your business objectives using both major and niche social media platforms. Learn how to communicate with people using the tools available on digital communities.

You will learn about:

  • Building a community of people online that will help market your business and sell your products and services
  • Launching your presence online through a website, social media, and search engines
  • Adopting and executing the marketing approach employed by successful income-generating websites
  • Turning web visitors into customers
  • Optimizing your website for maximum exposure on search engines such as Google, Bing and Yahoo
  • Finding which social media communities your target market is active in and how to engage those users for business growth
  • Building your presence on Facebook, YouTube, Twitter and other major social media channels

Course Location Time Day(s) Dates

No courses are being offered at this time. Please check back soon for updates!

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For questions about individual courses or to register over the phone, please contact an Account Manager at one of our NYC Business Solutions Centers.