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Developing a Marketing Plan

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A well-developed marketing plan is important at every stage of your business.  Knowing how to position your business in the marketplace can help you to build, maintain and expand your customer base.  This workbook explains the classic “Four P’s” of marketing: Product, Price, Promotion, and Place. In addition, it provides a basic framework for “selling yourself” as a company, and outlines the tools you need to develop your marketing plan.


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