The New York City Dept. of SBS, the Mayor’s Office of Media and Entertainment (MOME), and the Berkley Center for Entrepreneurship & Innovation at New York University Leonard N. Stern School of Business (NYU Stern) graduated the first cohort of the Strategic Steps for Growth Media and Entertainment program during a ceremony held at the NYU Stern School of Business last night. The Strategic Steps for Growth Media and Entertainment program is an industry-specific expansion of the Strategic Steps for Growth program launched in 2010. The nine-month business management education program provides entrepreneurs the opportunity to gain knowledge and experience by using their own businesses as case studies, and by receiving advice from business leaders and other entrepreneurs. To date, Strategic Steps for Growth graduates have collectively secured over $64 million in new government contracts, nearly $2 million in new financing and created over 240 new jobs.
“We are pleased to work with the Mayor’s Office of Media and Entertainment to expand the proven model we developed through our Strategic Steps for Growth program, and provide an industry-specific program to help entrepreneurs in the rapidly growing media and entertainment industry,” said Rob Walsh, Commissioner of the NYC Department of Small Business Services. “I congratulate the 16 entrepreneurs from this first graduating class, and encourage you all to stay in touch with each other and with the City.”
“The Media and Entertainment industry is growing rapidly in New York City, creating jobs for 130,000 New Yorkers and supporting small businesses citywide,” said Katherine Oliver, Commissioner of the Mayor’s Office of Media & Entertainment. “From post-production services to animation the businesses that graduated last night help to make up this thriving sector and are now equipped with the training and skills to continue to grow their business here in New York.”
“As a nonprofit working with key government partners to help grow jobs and build communities, Interise is thrilled with the results of the Strategic Steps for Growth program in New York,” said Jean Horstman, CEO of the Boston-based Interise, which created the award-winning curriculum which is the basis of the effort. “And the numbers – particularly the millions in new financing and contracts and more than 240 new jobs – speak volumes to the success of these entrepreneurs once they have this level of support.”
“Leading a creative process is always a dynamic, fast paced, disruptive course, and the Strategic Steps for Growth program has taken the often abstract and academic MBA lessons and made them real,” said George Rivera, CEO of Digital Laundry. “After decades in business, the results of the program for me have been new disciplined tools that ultimately advance our creative process. It’s still called 'show business' for a reason!”
Using an award-winning curriculum developed by Interise, the Strategic Steps for Growth Media and Entertainment course is facilitated by Professor Al Lieberman, Executive Director of NYU Stern’s Entertainment, Media & Technology Program. Program graduates worked with business experts, university professors and each other to learn the strategic skills needed to run a growing business and graduated the program with a custom three-year growth plan. The program also provided participants with a business network that offers support for every aspect of their business operation going forward.
This year’s 16 graduates collectively generate over $6 million in gross annual revenue and employ over 220 people. Graduates include:
Analog Digital International Inc. (New York, NY) – Specializes in sales and rentals of Professional/Broadcast Video, Audio and Multi-Media equipment, and provides post/video production services, AV services and system integrations.
Corporate Rock Inc. (New York, NY)– Conference digital media production firm that includes sourcing all aspects of staging, video, print and website production, onsite event management, post- production services, and design and supervision of motion assets for DVD or Internet distribution.
Digital Laundry/ Fresh Bread Group (New York, NY) – Provides creative TV production services from conception to delivery. Digital Laundry is a full-service production house that provides studios, post-production, and technical equipment and personnel. Fresh Bread Group provides creative TV production services - from conception to delivery.
59 Souls Inc. (New York, NY) – A highly qualified and seasoned team with over 40 combined years of experience in interactive software development, design, IT, computer graphics and 2D/3D animation , 59 Souls Inc. integrates all areas of media to provide complete digital solutions for its clients.
Buttons NY (New York, NY) – Delivers sound and video post services for feature films, television shows, advertising, and digital content, including ADR, Record, Edit, 5.1 Mix, as well as sound and color finishing packages.
Hiccup Media Inc. (New York, NY) – Provides creative content production services to the advertising and entertainment industries. Specializes in building engaging visual products, managing the process from script to screen.
Nomadic Wax LLC (Brooklyn, NY) – Nomadic Wax utilizes music, media and the arts to promote social change and cultural exchange, creates educational opportunities for people to learn about issues of global importance though media and entertainment and is a platform for socially-engaged musicians, media producers and artists worldwide to spread their message and reach a global audience.
Maiarelli Studio (Brooklyn, NY) – Provides graphic design, branding, advertising, packaging and communication services.
BlackFeet Films Inc. (Brooklyn, NY) – BlackFeet Films strives to create opportunities through independent productions (i.e. film, Television or video) utilizing its abilities and talent to challenge the marketplace.
Tiger Party New York LLC (New York, NY) – Specializes in Concept, Design, and Development in the Digital Interactive Domain which encompasses mobile apps, touch-screen interfaces for kiosks, websites and custom application development that includes complete user interactions and complex technical solutions.
Culture Shock LLC (Brooklyn, NY) – a full-service creative agency focused at the intersection of art and technology, that produces groundbreaking curatorial initiatives for new media makers, global brands, institutions and start ups. Ignites and measures engagement through disruptive projects and innovative digital strategies, producing high quality, socially relevant and scalable solutions.
Culture Shock Data Division (Brooklyn, NY) – A new division of Culture Shock LLC, focused on developing data-driven transmedia projects and digital platforms and integrating data collection and impact analysis into the creative and distribution process. Explores the creative uses of technology with rapid prototyping of real time data visualization applications.
Cutter Productions Inc. (New York, NY) – With a roster of talented directors, Cutter offers Broadcast TV/Film, Live-action, and post-production services for commercial, video, promo and film needs.
The Studio (New York, NY) – A digital production company that unites the diverse talents of directors, designers, artists, animators, programmers and visual effects artisans to interpret projects for pages and screens everywhere. In other words, we supply the images that brands and marketers need to reach their audiences.
To be eligible for the program, businesses must be headquartered or have a main office within the five boroughs of New York City, have at least one full-time employee, a minimum of $150,000 and maximum of $10 million in annual gross revenues, and been in operation for at least one year. Media and entertainment companies in the following industry sectors may apply: broadcasting, motion picture, radio, TV, video and/or sound recording, production and/or post-production, set design and/or production, print or digital media, industry-related marketing, advertising, PR or graphic services, and industry-related photography and/or videography.
For more information on Strategic Steps for Growth visit www.nyc.gov/strategicsteps or call 311.
About the Department of Small Business Services
The Department of Small Business Services (SBS) makes it easier for businesses in New York City to form, do business, and grow by providing direct assistance to business owners, fostering neighborhood development in commercial districts, and linking employers to a skilled and qualified workforce. For more information on all of SBS’ services go to www.nyc.gov/sbs.
About the Mayor’s Office of Media and EntertainmentThe Mayor’s Office of Media and Entertainment consists of the Office of Film, Theatre and Broadcasting; NYC Digital; and NYC Media; the official TV, radio and online network of the City of New York. The agency’s mission is to streamline government communications by making information accessible, leveraging technology to aid in the transparency of government and by supporting relevant media and entertainment industries in New York City. Visit nyc.gov/mome to learn more.
About NYU Stern’s Berkley Center for Entrepreneurship & Innovation
The Berkley Center for Entrepreneurship & Innovation was founded in 1984 at New York University's Leonard N. Stern School of Business to create new knowledge in the field of entrepreneurship and innovation, to prepare the next generation of entrepreneurial leaders in the business and social sectors, and to provide intellectual leadership for the business and academic communities. For more information about Berkley Center programs and activities, visit stern.nyu.edu/berkley.
Interise stimulates economic revitalization in lower income communities by providing a diverse group of small business owners with entrepreneurial education, new networks, and access to markets. The Interise community creates jobs, grows businesses, and develops community leaders. Interise is based in Boston, Massachusetts. For more information about Interise, please visit http://www.interise.org/.