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NYC Small Business Services
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Tuesday, October 16, 2012


Nine-Month Premier Management Training Program Expands to Offer Tailored Skills, Training and Professional Networking Opportunities to Entrepreneurs in Media and Entertainment

The New York City Department of Small Business Services (SBS), the Mayor’s Office of Media and Entertainment (MOME), and the Berkley Center for Entrepreneurship & Innovation at New York University Leonard N. Stern School of Business (NYU Stern) launched the first class of the Strategic Steps for Growth Media and Entertainment program, expanded for small business owners in the media and entertainment industry. Using an award-winning curriculum developed by Interise, Strategic Steps for Growth is a nine-month executive business management program that allows small business owners to use their own business as a case study and connects them to a support network of business advisors, other entrepreneurs, and public/private-sector resources to help their business grow. The 41 graduates from previous Strategic Steps for Growth Minority- and Women-owned Business Enterprise (M/WBE) program classes have collectively secured $1.9 million in new financing, created over 240 new jobs and won over $64 million in government contracts.

“We are pleased to be working with the Mayor’s Office of Media & Entertainment to expand our proven programs to help entrepreneurs in the media and entertainment industry grow their businesses,” said Small Business Services Commissioner, Rob Walsh. “Supporting entrepreneurs in media and entertainment will help create jobs for New Yorkers, and keep this already growing industry strong in NYC.”

“At the Mayor’s Office of Media & Entertainment, we’re committed to diversifying our local media and entertainment industry,” said Media & Entertainment Commissioner Katherine Oliver. “This program and our partnership with the Department of Small Business Services will continue our efforts to help diverse New Yorkers grow their businesses and advance in their careers in these evolving fields.”

The Strategic Steps for Growth Media and Entertainment course is facilitated by Professor Al Lieberman, Executive Director of NYU Stern’s Entertainment, Media & Technology Program. Participants work with business experts, university professors and each other to learn the strategic skills they need to run a growing business and develop a three-year growth plan. The program also provides participants with a business network that offers support beyond the classroom.

The following 17 firms are based in the five boroughs and participating in the inaugural class at NYU Stern:

Analog Digital International, Inc. – Specializes in sales and rentals of Professional/Broadcast Video, Audio and Multi-Media equipment, and provides post/video production services, AV services and system integrations.

Corporate Rock, Inc. – Conference digital media production firm that includes sourcing all aspects of staging, video, print and website production, onsite event management, post- production services, and design and supervision of motion assets for DVD or Internet distribution.

Digital Laundry Fresh Bread Group – Provides creative TV production services from conception to delivery. Digital Laundry is a full-service production house that includes studios, post-production, and technical equipment and personnel. 

59 Souls Inc. – A highly qualified and seasoned team with over 40 combined years of experience in interactive software development, design, IT, computer graphics and 2D/3D animation , 59 Souls Inc. integrates all areas of media to provide complete digital solutions for its clients. 

Marble Hill Media – Produces editorial and video content for a variety of broadcast areas including news, entertainment, lifestyle, and more; and creates articles/editorial content for broadcast, web and print publications.

Adrienne Nicole Productions – A full-service video production company that creates innovative video content for nonprofit organizations and other groups working on cause-based initiatives.

Transcendent Enterprise – Provides full media services to deliver inspirational messages. Services include video content for, Web streaming, TV pilots, talent reels, promos, commercials, music videos and more.

Buttons Sound Inc. – Sells sound services including TV, film and radio audio production, as well as picture production and post-production services.  

Hiccup Media Inc. – Provides creative content production services to the advertising and entertainment industries. Specializes in building engaging visual products, managing the process from script to screen. 

Nomadic Wax LLC – Nomadic Wax utilizes music, media and the arts to promote social change and cultural exchange, creates educational opportunities for people to learn about issues of global importance though media and entertainment and is a platform for socially-engaged musicians, media producers and artists worldwide to spread their message and reach a global audience. 

Maiarelli Studio – Provides graphic design, branding, advertising, packaging and communication services.

BlackFeet Films Inc. – BlackFeet Films strives to create opportunities through independent productions (i.e. film, Television or video) utilizing its abilities and talent to challenge the marketplace. 

Tiger Party New York LLC – Specializes in Concept, Design, and Development in the Digital Interactive Domain which encompasses mobile apps, touch-screen interfaces for kiosks, websites and custom application development that includes complete user interactions and complex technical solutions.

Culture Shock Marketing LLC – Provides services in marketing, creative, and digital strategy, media and public relations, influencer marketing, innovation consulting, brand development, social media, digital, and integrated marketing, new media, marketing communications, advertising, sponsorship development, curation, storytelling, digital art, data visualization and interactive media.

Avenue Media Creative – Provides full-service social action campaigns and video production for non-profits, foundations and socially responsible corporations. Fuses old school journalism and storytelling with new school media tools and metrics to help clients tell their story.

Cutter Productions Inc. – With a roster of talented directors, Cutter offers Broadcast TV/Film, Live-action, and post-production services for commercial, video, promo and film needs.

The Studio – A digital production company that unites the diverse talents of directors, designers, artists, animators, programmers and visual effects artisans to interpret projects for pages and screens everywhere. In other words, we supply the images that brands and marketers need to reach their audiences. 

Strategic Steps for Growth applications are not being accepted at this time, but interested candidates can email us to be placed on a notification list for the next round of recruiting. More information is also available at

About the Department of Small Business Services
The Department of Small Business Services (SBS) makes it easier for businesses in New York City to form, do business, and grow by providing direct assistance to business owners, fostering neighborhood development in commercial districts, and linking employers to a skilled and qualified workforce. For more information on all of SBS’ services go to

About the Mayor’s Office of Media and Entertainment
The Mayor’s Office of Media and Entertainment consists of the Office of Film, Theatre and Broadcasting; NYC Digital; and NYC Media, the official TV, radio and online network of the City of New York. The agency’s mission is to streamline government communications by making information accessible, leveraging technology to aid in the transparency of government and by supporting relevant media and entertainment industries in New York City. Visit to learn more.

About NYU Stern’s Berkley Center for Entrepreneurship & Innovation
The Berkley Center for Entrepreneurship & Innovation was founded in 1984 at NYU Stern to create new knowledge in the field of entrepreneurship and innovation, to prepare the next generation of entrepreneurial leaders in the business and social sectors, and to provide intellectual leadership for the business and academic communities. For more information about Berkley Center programs and activities, visit

About Interise
Interise stimulates economic revitalization in lower income communities by providing a diverse group of small business owners with entrepreneurial education, new networks, and access to markets. The Interise community creates jobs, grows businesses, and develops community leaders. Interise is based in Boston, Massachusetts. For more information about Interise, please visit

  Contacts: Merideth Weber (SBS),, 212-513-6318
Jake Goldman/Marybeth Ihle (MOME),, 212-669-7742
Carolyn Ritter (NYU Stern),, 212-998-0624
David Guarino (Interise), (617) 292-0052

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