New York City Department of Small Business Services (SBS) Commissioner Robert W. Walsh and Acting Deputy Commissioner of Business and District Development Michael Hecht accepted last night an Award for Outstanding Achievements in Marketing from the International Economic Development Council (IEDC) at the IEDC 2006 Annual Conference being held at the Marriott Marquis in Times Square. SBS was recognized for their marketing of NYC Business Solutions, an initiative that connects local businesses to the best sources of assistance available in the government, non-profit, and private sectors. IEDC Chairman Joseph A. Marinucci presented the nights awards.
“NYC Business Solutions has transformed the way New York City supports the 200,000 small businesses that are the heart of the City’s economy,” said Commissioner Walsh. “This is a one of a kind service model in this country and we have made great strides to brand and market these free government services to the small business community, a group that hasn't always trusted government. This outreach has made a tremendous difference in our ability to serve the City's small businesses and we are extremely proud that our efforts have been recognized by the IEDC.”
“From localized community projects to large-scale endeavors, activities for the advancement of economic development have an enormous impact on the shoring up of the nation's economy,” said Joseph A. Marinucci, IEDC chairman. “As our population grows exponentially and as we continue to overcome unexpected challenges…these efforts take on an even greater significance. The award serves as a most respectful 'hats off' to economic development organizations like the NYC Department of Small Business Services for leading the charge.”
NYC Business Solutions is the City’s primary point-of-contact for small business owners and entrepreneurs looking for a wide array of assistance. Created by Mayor Michael R. Bloomberg in 2004, NYC Business Solutions provides start-up assistance, access to financing and incentives, help with navigating government licensing and regulations, and free classes and workshops in a range of topics. To launch this new initiative and educate business owners about free government support, SBS embarked on a strategic marketing campaign that has dramatically increased the number of small businesses the agency serves. The campaign made extensive use of private sector marketing strategies and strategically maximized low-cost, high impression channels to reach out to the City’s 200,000 small businesses. Since being established, NYC Business Solutions has assisted approximately 25,000 businesses with more than 35,000 service requests, and has assisted businesses in securing more than $18 million in financing. NYC Business Solutions services can be accessed at one of the NYC Business Solutions Centers, which are located in all 5 boroughs, by logging on to www.nyc.gov/smallbiz, or by calling 311 and asking for NYC Business Solutions.
SBS makes it easier for companies in New York City to form, do business, and grow by
providing direct assistance to businesses, fostering neighborhood development in commercial districts, promoting financial and economic opportunity among minority- and women-owned businesses, preparing New Yorkers for jobs, and linking employers with a skilled and qualified workforce.
The International Economic Development Council (IEDC) is headquartered in Washington, DC. Its mission is to provide leadership and excellence in economic development for communities, members and partners. This year’s Annual Conference, “Roadmap for a Knowledge-Driven Economy”, was the largest conference in IEDC’s history. More than 1,500 economic development professionals from 19 countries attended this year’s conference.