The New York City Department of Small Business Services yesterday accepted the marketing and communications award at the International Downtown Association Conference and World Congress for its Next Stop: NYC program. The award recognizes programs that improve the image and vitality of downtown districts through media and promotion. Launched in September 2006, the interactive website www.nyc.gov/nextstop provides information on attractions and local businesses in neighborhoods along the "F" subway line.
"New York City's 200,000 small businesses form the backbone of our local economy, supporting half of the City's private sector workforce," said Rob Walsh, Commissioner of the Department of Small Business Services. "Through the Next Stop: NYC program, New Yorkers and tourists alike are learning about and exploring many of the treasures of our small business community, from the 2,600 jewelers of the Diamond District to the Russian eateries of Brighton Beach."
"Drawing visitors to commercial corridors is what successful economic and district development is all about," said David Feehan, President of the International Downtown Association. "This award recognizes that, through the Next Stop: NYC campaign, the New York City Department of Small Business Services has employed creative and effective tools to accomplish these goals."
Neighborhoods that are part of the Next Stop: NYC campaign include Jamaica, Forest Hills, Jackson Heights, Roosevelt Island, East Midtown, The Diamond District, Koreatown, Lower East Side, Chinatown, DUMBO, Downtown Brooklyn, Brooklyn Heights, Carroll Gardens, Boerum Hill & Cobble Hill, Red Hook and Brighton Beach.