The merchants of the historic South Street Seaport were brought together under unfortunate circumstances – many of the businesses were completely destroyed from Hurricane Sandy and worked tirelessly to rebuild as a community.
The determined group formed the Old Seaport Alliance (OSA), a merchants association that has organized neighborhood events, completed a digital and neighborhood branding, and brought in resources and funding to reopen stores along the cobblestone corridor. The OSA hosted a neighborhood block party to celebrate the reopening and grand openings of many of the restaurants and boutiques along the cobblestone streets. With musical acts, food vendors and open doors to shops and bars, the streets were buzzing with the excitement that the Seaport was back and open for business. The branding that the OSA created – which can be found on street banners and t-shirts – are part of an effort to not only attract consumers, but also new businesses who want to be part of this commercial district.