Below is a basic outline of how a BID might
conduct strategic planning. The process should be implemented in the first year
of BID operations and then added to in later years to include more internal
performance evaluation, goals and BID activities.
Identify your purpose through a mission statement – The mission statement
should describe the basic purpose of your BID and briefly describe the needs of
the BID constituents and community stakeholders. The Board of Directors and
Executive Director should develop and agree on the mission statement. The
statements will change somewhat over the years as the needs of your district
Select the goals the BID must reach if it is to accomplish your mission -
Goals are general statements about what you need to accomplish to meet your
purpose, or mission, and address major issues facing the BID as a district and
an organization. Each fiscal year, SBS will ask you to state your top five goals in your
annual report. We will then ask about progress you’ve
made with each of those goals in subsequent
Identify approaches that must be implemented to reach each goal – Some
goals have easily identifiable approaches.
For example, if one of your goals is to hire a marketing staff person,
your approach will include determining an appropriate and feasible salary,
writing a job description, and interviewing candidates. However, some goals may require more
innovative approaches (such as fundraising for capital improvement projects)
that will require you to examine internal and external factors and resources
available to you.
4. Identify Indicators of Success- How
will you determine if your goals are met?
Some indicators are straightforward, for example, constructing a new
public plaza. Other indicators of
success may require their own action steps in order to determine them. For example, if your goal is to attract
residents and tourists to small businesses in the district, an indicator of
success may be the satisfaction of merchants. In order to measure this, the BID may
conduct a satisfaction and/or quantitative survey with business owners to
measure if BID district promotions increased consumer spending.
Create action plans for each goal – List the specific activities that
each staff member or unit of your organization should follow in order to meet
their assigned goals and include a timeline. Use the goals set in step #2 for a
reference end point so staff can assess if their objectives have been met or
not. BID Boards may also delegate
work plans to sub-committees within the Board of
6. Monitor and update
the plan – The BID should regularly reflect on the extent to which the goals
are being met within the timeline and whether action plans are being implemented
using the work plans. It is
expected that unforeseen events can derail the work plan so remain flexible in
changing the timeline or adjusting goals if need be.
Source: Carter McNamara, Authenticity Consulting,
LLC “Basic Overview
of Various Strategic Planning Models.” Adapted from the Field Guide to Nonprofit Strategic Planning and