Archives of the Mayor's Press Office

Date: October 17, 1996

Release #527-96

Contact: Colleen Roche (212) 788-2958 or Kim Serafin (212) 788-2958


Mayor Rudolph W. Giuliani today joined ITT Chairman Rand V. Araskog and Times Square Business Improvement District President Gretchen Dykstra to unveil ITT’s new high-tech 55-foot by 55- foot video screen standing 300 feet above the street at One Times Square. Also attending the ceremony were celebrity hosts Matthew Modine and Tony Randall.

“Times Square has long been known for its excitement, its energy and its lights. With the addition of ITT’s new video screen, that reputation is going to get even brighter” said Mayor Giuliani. “ITT is one of our City’s best corporate citizens. Since its founding 76 years ago, ITT has always maintained its headquarters here and has shown over and over its commitment to New York City. With this remarkable new video screen, ITT will further exemplify its support for our City by promoting New York City events as well as public service announcements to benefit New York City based charities.”

The screen, located at the top of One Times Square -- the site of the New Year’s Eve ball drop -- will be the highest landmark in the area, will have the largest display on the north face of the building and will have the largest video screen capability in all of Times Square. The screen is made of 75,000 lamps which are capable of creating 16.7 million shades of color.

The screen is visible from a mile away and will promote entertainment events in Madison Square garden and around the country as well as community service announcements for New Yorkers.

Go to Press Releases | Giuliani Archives | Mayor's Office | Home Page
Contact Us | FAQs | Privacy Statement | Site Map