FOR IMMEDIATE RELEASE
March 13, 2013
MAYOR BLOOMBERG AND NYC & COMPANY ANNOUNCE 'NEIGHBORHOOD x NEIGHBORHOOD' CAMPAIGN INVITING TRAVELERS TO EXPLORE NEW YORK CITY'S FIVE BOROUGHS
New Program Spotlights Restaurants, Cultural Organizations, Unique Businesses and Affordable Activities in Neighborhoods Across the City
Over the Past Six Years, 72 New Hotels Have Been Built Outside of Manhattan Alone
Mayor Bloomberg and NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced Neighborhood x Neighborhood, a new initiative designed to support local businesses and encourage tourism in neighborhoods outside traditional tourist locations across the five boroughs. Starting today with Bushwick, Fort Greene and Williamsburg, Brooklyn, NYC & Company will promote neighborhoods each month as a visiting points of interest for New Yorkers and the more than 52 million visitors who travel to New York City each year. More and more travelers are visiting boroughs beyond Manhattan, and in just the past six years, 72 new hotels have been built outside of Manhattan alone.
“Visitors to New York City should know that in every borough of our great city, there are neighborhoods with great restaurants, shops and cultural institutions,” said Mayor Bloomberg. “We’ve focused on bringing more tourists to neighborhoods outside of Manhattan, and it’s paid off with more hotels being built and tourism-related economic activity happening in those boroughs. Our neighborhoods are what make New York City unique, and visitors who explore the boroughs beyond the beaten path are sure to be rewarded with unforgettable, only-in-New-York experiences.”
“Under Mayor Bloomberg’s leadership the tourism industry in New York City continues to prosper and is an important pillar of our five borough economic development strategy,” said Deputy Mayor Robert K. Steel. “With more hotels, attractions and transportation options than ever before, Neighborhood x Neighborhood will encourage visitors from across the globe to take advantage of the value, affordability and accessibility of neighborhoods in all five boroughs and keep New York City at the forefront of attracting new and repeat visitors.”
“Whether a local, first-time traveler or repeat visitor to New York City Neighborhood x Neighborhood will offer up a number of unique suggestions on what to see and do here,” said NYC & Company CEO George Fertitta. “Highlighting a combination of popular attractions, hidden gems and off-the-beaten-path activities, we are going to broaden the common perception of our City while disbursing visitor spending among our local businesses.”
“Neighborhood x Neighborhood is another example of NYC & Company’s constant efforts to attract new and repeat visitors to New York City,” said Emily Rafferty, Chairman of NYC & Company’s Board of Directors and President of the Metropolitan Museum of Art. “The new initiative will spotlight the vast range of restaurants, retailers, hotels, performing arts and culture venues across the five boroughs to New Yorkers and international audiences and help us reach our goal of 55 million visitors and $70 billion in economic impact by 2015.”
As New York City’s landscape of over 90,000 hotel rooms, 25,000 restaurants and over 31,000 retail trade establishments (supporting 356,000 leisure and hospitality jobs) continues to grow, the City strives to meet its new goal of welcoming 55 million visitors by 2015, generating $70 billion in economic impact. With Neighborhood x Neighborhood, NYC & Company aims to encourage the influx of visitors to explore neighborhoods, attractions and hotels outside the traditional tourist locations.
Starting today, the first neighborhoods to be featured by this monthly program are Bushwick, Fort Greene and Williamsburg, Brooklyn. Information on the many museums, restaurants, venues and stores in the neighborhoods lives on NYC & Company’s website at nycgo.com/neighborhoods, and photos and B-roll are available for download at nycgo.com/pressphotos.
“I fully support the Neighborhood x Neighborhood campaign and the expansion of New York's tourism into our outer-borough gems,” said Council Member Letitia James. "I am pleased that historic Fort Greene--home to the Brooklyn Academy of Music, the Brooklyn Flea, and architectural and cultural landmarks--will be one of the program's first stops.”
“Neighborhoods like Williamsburg are what make New York the greatest city in the world. Williamsburg's diverse communities, cultural events, and restaurants make it the perfect location for visitors looking to spend an exciting day. I couldn't be any more proud to represent Williamsburg and the unique neighborhoods surrounding it in my district,” said Council Member Stephen Levin.
“I am incredibly excited by NYC & Company's announcement today. The Neighborhood X Neighborhood is the type of campaign that will truly impact the average New Yorker because it promotes the neighborhoods we live in, the businesses we own and operate, and the cultural centers that we love and share with our families," said Council Member Diana Reyna. "The allure of New York City extends past the well trodden tourist spots like Times Square, it lives and breathes in our local shops, restaurants, and art spaces. By highlighting businesses like Brooklyn Cupcake and cultural organizations like NUTUREart, we are redefining the 'New York' experience for visitors and locals alike.”
New York City is five cities in one: Brooklyn, Bronx, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative intends to spotlight the affordability and accessibility of neighborhoods across the five boroughs with a particular emphasis on areas that have seen new hotel development in recent years. Neighborhoods and featured highlights were chosen in collaboration with City Council officials, NYC Small Business Services, business development districts, community leaders and with consideration of NYC & Company’s more than 2,000 members.
Marc La Vorgna / Julie Wood (212) 788-2958
Kimberly Spell / Emily Mayrath (212) 484-1270
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