FOR IMMEDIATE RELEASE
September 30, 2009
MAYOR BLOOMBERG AND NEW YORK YANKEES ANNOUNCE ANNUAL COLLEGE FOOTBALL BOWL GAME TO TAKE PLACE AT YANKEE STADIUM
First Bowl in New York City since 1962 Will Feature a Big 12 vs. Big East Matchup Expected to Draw 40,000 Visitors to the City and Generate $47 Million in Economic Activity
Hosting Large Events that Promote New York City and Help Spur New York City's Tourism Industry is Part of the Bloomberg Administration's Five Borough Economic Opportunity Plan
Mayor Michael R. Bloomberg, New York Yankees General Partner Hal Steinbrenner and President Randy Levine, Big East Conference Commissioner John Marinatto and Big 12 Conference Commissioner Dan Beebe today announced that the new Yankee Stadium will host an annual bowl game after next year’s college football season. The game will feature participants from the Big East and Big 12 conferences and is expected to draw 40,000 out-of-town visitors to the five boroughs and generate $47 million in economic activity. The bowl – as of yet unnamed – will be the first in New York City since 1962 and the first in the Northeast since 1981. Bronx Borough President Ruben Diaz, Jr., Deputy Mayor for Economic Robert C. Lieber, NYC & Company CEO George Fertitta, Sports Commissioner Ken Podziba attended the announcement, which took place at Yankee Stadium.
“What better place for a big game between the Big 12 and the Big East than the Big Apple,” said Mayor Bloomberg. “Not only will it give fans a once-in-a-lifetime opportunity to close out their season and the year in the world’s most exciting City, it will also give us a chance to introduce New York City to thousands of new visitors, including college students and football fans from the South, East, and Midwest. Over the last several years we’ve targeted events that might seem unconventional for New York City – like the Country Music Awards or NASCAR Nextel Cup Series Champions Week – for just that reason: they highlight the City to new audiences. An annual college football bowl game is the latest example, and – with an anticipated economic impact of $47 million – we’re thrilled to join the Yankees and play host.”
“This is a great day for the New York City and the Bronx, as we bring a premier college football bowl game to Yankee Stadium,” said Yankees Managing General Partner Hal Steinbrenner. “When we constructed this stadium, it was our intention to create a first-class baseball stadium as well as a venue capable of holding a variety of unique and memorable events.”
“There is no better place during the holiday season to host big events than New York City, and no one does big events better than New York City,” said Yankees President Randy Levine. “Hosting two of college football’s premier conferences in an annual bowl game will give sports fans from all over the country a unique opportunity to experience and enjoy Yankee Stadium. It is a tremendous honor to bring the excitement and prestige of college football to the great stage of Yankee Stadium and the great city of New York.”
Both conferences voted to approve the bowl game with a four-year agreement. The first game will be played between December 25, 2010 and January 1, 2011. The game will pit the third or fourth team from the Big East conference against the seventh team from the Big 12. Should the Big 12 team fail to qualify per NCAA guidelines, Notre Dame has also agreed to participate if they fail to qualify for a Bowl Championship Series Bowl. In addition to their potential participation in this bowl game, Notre Dame will visit the stadium next season to play Army.
The bowl game falls in line with recent non-traditional events that target the domestic travel market. They include: Harbor Day, the Country Music Awards, the Latin GRAMMYS,
the NASCAR Nextel Cup Series Champions Week, Farm Aid 2007 and Spider-Man Week. Given the current economic climate, many domestic visitors are looking for cost-conscious travel destinations, and offering events and programs of interest to them is an essential part of the City’s recent marketing strategies.
In addition to the game itself, the City will explore other potential festivities to celebrate and promote the bowl’s arrival. These may include online content and travel offers, promotional events around the five boroughs in the days leading up to the game and the use of the City’s numerous marketing assets.
“Hosting a bowl game gives us the chance to showcase the best of New York City to a whole new audience,” said George Fertitta, CEO of NYC & Company, the City’s official tourism and marketing organization. “In this economy, our goal is to remind domestic visitors that you can visit a world-class, global city at a reasonable cost. The bowl game offers a whole new platform with which to make this connection.”
The Bloomberg Administration’s Five Borough Economic Opportunity Plan is a comprehensive strategy to bring New York City through the current economic downturn as fast as possible. It focuses on three major areas: creating jobs for New Yorkers today, implementing a long-term vision for growing the city’s economy, and building affordable, attractive neighborhoods in every borough. Taken together, the initiatives that the City has launched to achieve these goals will generate thousands of jobs and put New York City on a path to economic recovery and growth. To learn more about the plan, visit nyc.gov.
Recent Five Borough Economic Opportunity Plan announcements to help diversify the New York City economy include:
Other recent Five Borough Economic Opportunity Plan announcements include:
Stu Loeser / Andrew Brent (212) 788-2958
New York Yankees Media Relations (718) 579-4460
Kimberly Spell (NYC & Company) (212) 484-1270
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