FOR IMMEDIATE RELEASE
May 5, 2009
MAYOR BLOOMBERG, SPEAKER QUINN AND COUNCIL MEMBER MARK-VIVERITO LAUNCH "NINE IN '09"
New Campaign Showcases Nine Unique and Authentic Neighborhoods in all Five Boroughs and Encourages New Yorkers to Experience the World in Their Own Backyards
Promoting Economic Activity in Neighborhoods across New York City is Part of the City's Five Borough Economic Opportunity Plan
Mayor Michael R. Bloomberg, City Council Speaker Christine C. Quinn and Council Member Melissa Mark-Viverito today launched "Nine in '09" - a new initiative that encourages residents to explore nine highlighted, culturally-diverse neighborhoods across the five boroughs with distinct cultural, retail, dining and entertainment offerings. Developed by NYC & Company, New York City's tourism, marketing and partnerships organization, and Council Member Melissa Mark-Viverito, the "Nine in '09" campaign will run through mid June and will be supported with a five-borough media marketing promotion that includes bus shelters, radio spots and newspaper advertisements. Sample itineraries with neighborhood information available at www.nycgo.com/destinations. Promoting economic activity in neighborhoods across New York City is part of the City's Five Borough Economic Opportunity Plan to create jobs for New Yorkers today, implement a vision for long-term economic growth, and build affordable, attractive neighborhoods. The campaign was launched at FB Lounge in El Barrio/East Harlem, one of the nine highlighted neighborhoods.
"In today's troubled economic climate, many New Yorkers feel that they have to postpone vacation plans and stay home this summer," said Mayor Bloomberg. "The 'Nine in '09' campaign reminds us of the wonderful mix of cultures and diversity that can be found across the five boroughs. The nine neighborhoods we are highlighting are just a sampling of all there is to see and do, and exploring them is a great way to take a world-class vacation while supporting our local economy. From Little Ireland in the Bronx to Little Sri Lanka in Staten Island, New York City's neighborhoods offer more sights, sounds and tastes than anyplace in the world."
"As we announced at the State of the City address, the Council is working as hard as possible to ensure that New York City's local businesses stay afloat during these tough economic times," said Speaker Quinn. "The 'Nine in '09' campaign is one of many measures we are taking to encourage support of these businesses and help New Yorkers maximize their experience here."
"When making vacation plans, many people forget that they only have to hop on their local subway line to find international culture, cuisine and art," said Council Member Mark-Viverito. "From my home in El Barrio to Greek Astoria to Little Sri Lanka and many more, New York City is filled with wonderful neighborhoods-it offers everyone a way to sample the world without the high cost."
"NYC & Company's goal is to create new ways to keep New York City's five boroughs vibrant," said NYC & Company CEO George Fertitta. "In addition to attracting visitors from around the world, we also want to encourage New Yorkers to explore the many things to see and do that are in their own backyards. The 'Nine in 09' campaign is just one more way that we help to make navigating and experiencing New York City that much easier."
The "Nine in '09" highlighted neighborhoods include:
The estimated value of the campaign is $400,000, including print, radio online and outdoor advertising. NYC and Company controls a portion of the City's media assets and is able to trade media space. As a result, the total campaign costs are roughly $31,000. Funds are being supplied by NYC & Company.
For information on what to see and do across New York City's five boroughs visit www.nycgo.com/destinations.
The City's Five Borough Economic Opportunity Plan is a comprehensive strategy to bring New York City through the current economic downturn as fast as possible. It focuses on three major areas: creating jobs for New Yorkers today, implementing a long-term vision for growing the city's economy, and building affordable, attractive neighborhoods in every borough. Taken together, the initiatives that the City has launched to achieve these goals will generate thousands of jobs and put New York City on a path to economic recovery and growth. To learn more about the plan, visit nyc.gov. Recently, the City has announced:
Stu Loeser/Andrew Brent (212) 788-2958
Kimberly Spell/Tiffany Townsend (NYC & Company) (212) 484-1270
Shirley Limongi (Council) (212) 788-7125
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