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FOR IMMEDIATE RELEASE
PR- 033-07
February 1, 2007

MAYOR MICHAEL R. BLOOMBERG ANNOUNCES THAT JERUSALEM'S MAIN AMBULANCE CENTER AND BLOOD BANK WILL BE RENOVATED, EXPANDED, AND RENAMED THE WILLIAM H. BLOOMBERG MAGEN DAVID ADOM STATION

William H. Bloomberg Station - To Be Constructed Through the American Friends of Magen David Adom - Will Be Flagship Station for the Israeli Analogue to the American Red Cross

Mayor Michael R. Bloomberg today announced in Israel that Jerusalem's main ambulance center and blood bank, which was built in 1963 and is now insufficient to serve the city's growing needs, will be renovated, expanded, and renamed the William H. Bloomberg Magen David Adom Jerusalem Station after his late father. The Mayor was joined at the station by his mother Charlotte Bloomberg, sister Marjorie Tiven, and daughter Emma Bloomberg to sign a scroll and place it in the new building's cornerstone, which is an Israeli custom that signals the beginning of a major building project. The Magen David Adom is Israel's analogue to the American Red Cross and provides for Israel's pre-hospital emergency medical needs, including disaster response and ambulance services. The Magen David Adom also provides 100 percent of the blood needed by the Israeli Defense Forces and 95 percent of the blood needed at Israeli hospitals for the general population. Headquartered in New York City, the American Friends of Magen David Adom has built support for the Magen David Adom since 1940. The Mayor and his family were joined by Jerusalem Mayor Uri Lupoliansky; Mark Lebow, President of the American Friends of Magen David Adom; Daniel Pe'er, Noam Yifrach, and Eli Bin of the Magen David Adom; and Eilat Shinar, Director of Magen David Adom's Blood Bank.

"In Israel, and in New York, supporting the work of our First Responders is one of the most important things we can do. And I feel sure that my father, if he were here today, would agree," Mayor Bloomberg said. "My father taught me the importance of giving back, and I've tried to follow his example and give what I can to those organizations working for the good of all. The Magen David Adom - which serves all citizens regardless of religion, creed, or nationality - is definitely one such organization, and I think my father would be very proud to be a part of its work. I'd like to thank the American Friends of Magen David Adom for giving my family this opportunity to make a difference. It gives my sister and me tremendous satisfaction to know that my father's name - and that of my mother on a hospital wing at Hadassah University - will live on together in Israel."

"American Friends of Magen David Adom thanks Mayor Michael Bloomberg for taking the lead in helping us to rebuild Israel's busiest and most important Magen David Adom Station and naming it in memory of his beloved father. The William H. Bloomberg Magen David Adom Jerusalem Station will be the largest, most advanced and dynamic of Magen David Adom's more than 100 emergency medical facilities. Our organization is proud that Mayor Bloomberg has joined with us in this important project," said Daniel R. Allen, Executive Vice President of American Friends of Magen David Adom.

The Magen David Adom Jerusalem Station in Romema is the busiest Magen David Adom facility in Israel. Located at the western entrance to Jerusalem on the main road leading from Tel Aviv and adjacent to the city's major roadways, the Station also provides emergency services from Beit Shemesh to the Dead Sea, from the West Bank territories to the Jordan Valley. Nearly one million people total live or work in the William H. Bloomberg Station's service area - and the station's personnel also work with Hadassah, Shaare Zedek and Bikur Holim Hospitals.

The William H. Bloomberg Magen David Adom Jerusalem Station will be the flagship of Magen David Adom's network of facilities in Israel, serving the nation's capital and its largest and most visited city. Responding to the needs of the expanding city, the rebuilt Station will have room for 65 basic and MICU ambulances, dramatically increasing the number now located there. The newly-renovated building will feature new pedestrian walkways, access roads and separate parking levels for automobiles and emergency service vehicles, drastically improving Magen David Adom's ability to get its ambulances on the road to answer emergency calls. The ambulance bays will also be adjacent to the area where paramedics, EMTs and drivers will be stationed. There will also be a separate Bloodmobile Parking Area on the ground floor level with access to a new Blood Collection Center.

"For over half a century, the United States and Israel have worked together to meet our common challenges. We share the same values - freedom, democracy, peace. We both face the threat of terrorism. Standing together, we will help the region achieve peace and stability," Mayor Bloomberg said.

American Friends of Magen David Adom (AFDMA) is the authorized organization supporting the life saving efforts of Magen David Adom in Israel and representing Magen David Adom in the United States. Thanks to American Friends of Magen David Adom supporters, more than 700 Magen David Adom ambulances and Mobile Intensive Care Units are on call 24 hours a day and seven days a week, operating from over 100 Emergency Medical Stations and 11 dispatch stations throughout Israel, logging more than 5.65 million miles and taking care of 600,000 patients annually.

In November 2003, the Mayor, his sister, and his mother traveled to Jerusalem to dedicate the Charlotte R. Bloomberg Mother and Child Center at Jerusalem's Hadassah University Medical Center. The Center, the most advanced facility dedicated to the care and treatment of women and children in the region, is a freestanding unit on the campus of Jerusalem's largest hospital. The Mayor's gift allowed the hospital to build three new floors onto the existing six-story facility; the additional floors will house the Department of Pediatric Hemato-Oncology, High-Risk Pregnancy and Fetal Therapy units, and the Department of Pediatric Psychiatry.







MEDIA CONTACT:


Stu Loeser (Mayor's Office)   (212) 788-2958

Robert Kern (AFMDA)   (212) 757-1627




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