FOR IMMEDIATE RELEASE
June 17, 2004
MAYOR MICHAEL R. BLOOMBERG & NYC & COMPANY PRESIDENT CRISTYNE L. NICHOLAS ANNOUNCE 2004 SUMMER RESTAURANT WEEK CELEBRATING NEW YORK'S OLYMPIC SPIRIT
Nearly 200 Restaurants to Feature $20.12 Lunches and $30.12 Dinners Over Two Weeks of Dining Deals June 21st-25th and June 28th-July 2nd
Mayor Michael R. Bloomberg and NYC & Company President & CEO Cristyne L. Nicholas today announced Summer Restaurant Week 2004, NYC & Company’s appetizing annual event that highlights the quality, variety and hospitality of New York’s restaurant community. This year’s promotion celebrates the City’s Olympic spirit with three-course prix fixe lunch menus for $20.12 and/or dinner menus for $30.12 (excluding beverage, tax and gratuity). Summer Restaurant Week 2004 will take place June 21st- 25th and June 28th- July 2nd with nearly 200 participating restaurants. Myriad Restaurant Group Partner and NYC & Company Restaurant Committee Chair Tracy Nieporent and Olympians Tom Fitzgerald (Team Handball: 1996 USA), Suzie Paxton (Fencing: 1996 USA), Jon Fish (Rowing: 1988 USA), Kristina Han (Swimming: 1988 South Korea), Scott Donie (Diving: 1992 Silver, 1996 USA), and Michael Voudouris (Skeleton: 2002 Greece) joined the Mayor for the announcement at Estiatorio Milos, a Greek restaurant in midtown Manhattan.
“Today, I’m here to announce one of New York City’s great annual traditions, Summer Restaurant Week,” said Mayor Bloomberg. “Restaurant Week is expected to boost our restaurant business by 20%, and is a fabulous opportunity to experience some of New York’s finest eateries for a fraction of the usual price. With nearly 200 restaurants participating, New Yorkers and visitors can partake in cuisines representing dozens of countries from around the world. That’s why it’s the perfect way to celebrate the City’s Olympic spirit – and our hopes for landing the Games in 2012. I encourage everyone to make their reservations quickly as this year’s Restaurant Week promises to be the best.”
“More than one million diners take advantage of Restaurant Week each year,” said NYC & Company President & CEO Cristyne L. Nicholas. “We can think of no better way to show the enthusiastic support of the restaurant industry for New York City’s Olympic bid, than by feeding the spirit of the Games during Summer Restaurant Week.”
“New York restaurants raise the art of dining to a new level,” said Tracy Nieporent, Partner, Myriad Restaurant Group and NYC & Company Restaurant Committee Chair. “If food were a competitive sport, New York City would have more gold medals than anywhere else in the world.”
“We are honored to have New York’s wonderful and eclectic restaurant community celebrate this City’s incredible Olympic spirit,” said Jon Fish (Rowing: 1988), a member of NYC2012’s Circle of Olympians and Paralympians. “New York City’s restaurants embody the spirit of diversity and bold dreams that define the city – and the Olympic Games.”
The list of participating restaurants is available on NYC’s Official Visitor web site, www.nycvisit.com and reservations are available online at www.opentable.com. Summer Restaurant Week is produced by NYC & Company and supported by American Express, Delta Air Lines, The Coca-Cola Company and the Metropolitan Transit Authority (MTA). As part of the promotion, restaurant workers will show support for New York City’s Olympic bid and distribute information about NYC2012 to Restaurant Week patrons. Diners will receive information about NYC2012 and how they can volunteer, make contributions, purchase exclusive NYC2012 merchandise or receive information about upcoming Olympic events.
Restaurant Week celebrates the excellence and diversity of New York City’s thriving fine dining community. Since its inception in 1992, millions of New Yorkers and visitors have taken advantage of the opportunity to enjoy some of the best cuisine in the world at affordable prices. Visitors around the world plan trips to New York City around Restaurant Week, an event that boosts business in the restaurant community by an estimated 20%.
For more information regarding Summer Restaurant Week and all other New York City events, call 311, log onto NYC & Company’s website at www.nycvisit.com, or visit any of NYC’s Official Visitor Information Centers located at 810 Seventh Avenue at 53rd Street, the southern tip of City Hall Park at Broadway and Park Row, and on 125th Street at Adam Clayton Powell, Jr. Boulevard.
Edward Skyler / Jennifer Falk (212) 788-2958
Lisa Mortman (NYC & Company)
Laz Benitez (NYC2012)
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