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FOR IMMEDIATE RELEASE
PR- 144-04
June 8, 2004

MAYOR MICHAEL R. BLOOMBERG, SCHOOLS CHANCELLOR JOEL I. KLEIN AND OFFICE OF STRATEGIC PARTNERSHIPS CHIEF EXECUTIVE CAROLINE KENNEDY JOIN TIME INC. CHAIRMAN AND CEO ANN MOORE AND SARAH JESSICA PARKER TO ANNOUNCE "GET ORGANIZED NEW YORK"

Real Simple Magazine’s “Get Organized New York” Tag Sale to Take Place in Central Park with Proceeds Going to the Fund for Public Schools

Mayor Michael R. Bloomberg, Schools Chancellor Joel I. Klein, and Office of Strategic Partnerships CEO Caroline Kennedy today joined Time Inc. Chairman and CEO Ann Moore to announce Real Simple Magazine’s “Get Organized New York,” a Citywide initiative that will benefit New York City public schools.  “Get Organized New York” invites New Yorkers to donate goods from their homes and places of work to be sold at a tag sale in Central Park on Saturday and Sunday, October 16 and 17, 2004.  All proceeds will go to the Fund for Public Schools.  Real Simple President Robin Domeniconi, actress Sarah Jessica Parker and Parks & Recreation Commissioner Adrian Benepe also participated in today’s kick-off event in Central Park’s Rumsey Playfield.

“‘Get Organized New York’ is a creative initiative to help City schools,” said Mayor Bloomberg.  “Improving education for our 1.1 million schoolchildren is vital to our City’s future, and we’re grateful to Time Inc. and Real Simple Magazine for giving New Yorkers an opportunity to do so in such a fun and innovative way.  I encourage all New Yorkers to take some time over the next few months gathering items from their homes and offices, and to come to Central Park in October to look for bargains and help our City schools.”

“We are particularly grateful to Real Simple and Time Inc.’s Ann Moore for putting this great event together,” said Chancellor Klein. “Ann is an exceptional civic leader and advocate for public schools.  We are grateful to her and to her employees for their continued support of the Fund for Public Schools and our effort to improve education for all New York City schoolchildren.”

“We need the entire City of New York to come together in support of our schools,” said Caroline Kennedy.  “We all have a stake in the future of public education and our children. “Get Organized New York” is a terrific event that will give tens of thousands of New Yorkers the opportunity to contribute and get involved.  Funds from this event with go to library improvements in our public schools and for after school sports programs that serve our City’s children.”

Real Simple magazine is inviting all New Yorkers to support the City’s public schools by organizing their homes and offices and donating goods such as clothing, books, and other home and office accessories to sell at the following “Get Organized New York” events:

  • Benefit Auction Party – Wednesday, October 13.  An evening event featuring more than 250 silent auction items and 10 fantasy auction packages, donated by celebrities and New York business leaders.
  • Early Bird Preview Sale – Friday, October 15 from 8:00 a.m. to 5:00 p.m. in Central Park’s Rumsey Playfield.  For a $35 entrance fee, early bird shoppers are invited to the preview sale from 8:00 a.m. to 5:00 p.m.  New York City Department of Education employees, with proper identification, will be admitted for free.
  • Tag Sale – Saturday, October 16 and Sunday, October 17 from 10:00 a.m. to 6:00 p.m. Central Park’s Rumsey Playfield.  The two-day tag sale will offer thousands of items, including celebrity donations, new products from businesses, and donations from the people of New York.  Sale items will be replenished every few hours.  Admission is free of charge.

Several corporations and celebrities have already begun donating to “Get Organized New York.”  The public is invited to make donations starting in September.  Drop-off sites will be established throughout the City, and neighborhood pickups will be conducted in all five boroughs.  Please visit the “Get Organized New York” website at www.getorganizednewyork.com or call 311 for more information.

Proceeds from “Get Organized New York” will benefit The Fund for Public Schools and will be earmarked for libraries and after school sports programs.  The Fund for Public Schools is the non-profit organization affiliated with the New York City Department of Education. The Fund’s mission is to raise awareness about the needs of our city's public schools and to increase private sector involvement in public education. The Fund, together with Caroline Kennedy, CEO of the DOE Office of Strategic Partnerships, works with corporations, foundations, and individual New Yorkers.  It raises critical funding for system-wide educational reform initiatives; partners with donors to support individual schools and programs; and reaches out to the entire City to volunteer and get actively involved in our schools.  For more information, visit the Fund’s web site www.fundforpublicschools.org.







MEDIA CONTACT:


Edward Skyler/Robert Lawson   (212) 788-2958



GENERAL CONTACT:

Eileen Murphy   (DOE)
(212) 374-5141

Tom Chiodo (Rubenstein)   (212) 843-8289

Ali Zelenko (Time Inc.)   (212) 522-1502

Kristen Connell (Real Simple)   (212) 522-6312


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