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FOR IMMEDIATE RELEASE
PR- 141-03
May 28, 2003

MAYOR MICHAEL R. BLOOMBERG, NYC & COMPANY PRESIDENT NICHOLAS AND FILM THEATRE & BROADCASTING COMMISSIONER OLIVER ENCOURAGE TOURISTS TO VISIT NEW YORK AND TAKE IN A BROADWAY SHOW THIS SUMMER

Mayor Announces NYC & Company’s "Summer Breaks 2003" Program Offers Special Travel/Theater Packages and Hundreds of Discounts Throughout the City

Mayor Michael R. Bloomberg today officially kicked off the summer tourist season and participated in the Tony Award Nominees Class Photo in Times Square to celebrate the upcoming 57th Annual Tony Awards, which will be broadcast live from Radio City Music Hall on Sunday, June 8th at 8 p.m. Joining the Mayor were nominated actors, producers, directors, designers, choreographers, orchestrators, composers, lyricists and playwrights.  After the Class Photo, the Mayor along with President & CEO of NYC & Company Cristyne L. Nicholas and Mayor’s Office of Film Theater & Broadcasting (MOFTB) Commissioner Katherine Oliver announced NYC & Company’s “Summer Breaks 2003” travel packages which offer a variety of 1, 2 or 4-night hotel stays including a Broadway show, dinner at a popular New York City restaurant and a sightseeing tour.

“Summer is just around the corner in New York City and with it, all the exciting new opportunities to celebrate life in the ‘World’s Second Home’,” said Mayor Bloomberg. “This season, show your support for New York City at a great savings by taking advantage of one of NYC & Company’s ‘Summer Breaks 2003’ travel packages. Enjoy the array of activities our City has to offer from live entertainment on Broadway to our extraordinary collection of museums, performing arts centers, zoos and botanical gardens as well as hundreds of free summer events and festivals. Our cultural institutions, our entertainment and our cuisine all underscore New York City’s rich diversity.  There’s something for every age group, background and taste so join in on the fun and spend a part of your summer in New York.”

“With all the exciting things to do in New York, it’s like being a kid in a candy store, and ‘Summer Breaks 2003’ lets you experience more for less,” said Cristyne L. Nicholas, president & CEO of NYC & Company. “Whether you’re a native New Yorker or a visitor from across the Atlantic, ‘Summer Breaks’ offers the advantage of great savings at our wonderful Broadway shows, hotels, restaurants, shops, museums, attractions and more.”

From June 1 through September, “Summer Breaks 2003” offers a variety of 1, 2 or 4-night hotel packages including a Broadway show, dinner at a popular New York City restaurant and a sightseeing tour.  The packages start at $126 in June, and only $116 from July through September 5th.  Rates are based on double occupancy.  In addition, visitors and New Yorkers alike can save this summer with a free “Summer Breaks” Savings Card providing discounts, exclusively for American Express cardmembers, at more than 300 of New York City’s best hotels, restaurants, retail stores, museums, attractions, tours, Broadway shows and more.

“Summer Breaks” offers visitors two ways to save through Travel Packages: low priced travel packages that combine a hotel stay with a Broadway show, dining, cultural and sightseeing options and parking discounts, and Individual Offers: “do it yourself” discounts at businesses throughout the city, which can be used to create a unique trip or add to the experience of a travel package.

Produced by NYC & Company, “Summer Breaks” is presented by American Express, Delta Air Lines and the Coca-Cola Company and supported by the Metropolitan Transportation Authority (MTA) and “I Love New York.”  To receive a free copy of the Summer Breaks guide detailing savings at more than 300 businesses throughout the city, log on to www.nycvisit.com, call 1-800-NYC-GUIDE or stop by either NYC’s Official Visitor Information Center at 810 Seventh Avenue at 53rd Street or the City Hall Park Visitor Information Kiosk at the southern tip of City Hall Park (on the Broadway sidewalk at Park Row).

“Theater in New York City is an industry that supports over 40,000 New Yorkers –actors, directors, producers stagehands, ushers to name a few – so I encourage everyone to come out and enjoy one of the fabulous productions taking place this summer,” added Mayor Bloomberg. “You can go directly to the box office of specific theaters for tickets or check out the last minute breaks at the TKTS booth. Either way, you’ll be doing something good for yourself, for your family and for your fellow New Yorkers.”

“When you think of New York City, you think of its great energy, creative spirit and razzle dazzle,” said Commissioner Oliver.  “Whether on or off-Broadway, the best illustration of that excitement is in the endless array of live performance the City has to offer, which New Yorkers and out-of-towners alike can enjoy this summer.”
 
The 57th Annual Antoinette Perry “Tony” Awards, hosted by Hugh Jackman, will be broadcast live from Radio City Music Hall on Sunday, June 8th at 8:00 p.m. The League of American Theatres and Producers and the American Theatre Wing, which founded the Tonys in 1947, present the 2003 Tony Awards, which is bestowed annually on theatre professionals for distinguished achievement.

For more information about how to buy tickets for shows currently on Broadway, log onto www.broadway.org.





CONTACT:

Edward Skyler / Jennifer Falk   (212) 788-2958

Keith Yazmir (NYC & Co)   (212) 484-1244

Julianne Cho   (MOFTB)
(212) 489-6710 x226


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