FOR IMMEDIATE RELEASE:
May 6, 2013
OEM RELEASES NYC READINESS CHALLENGE, A NEW DIGITAL, INTERACTIVE EMERGENCY PREPAREDNESS TOOL FOR NEW YORKERS
On-line tool simulates a NYC a tornado strike and power-outage, testing skills and increasing knowledge about the actions New Yorkers can take to prepare for disasters
May 6, 2013 — Commissioner Joseph F. Bruno today announced the launch of the NYC Readiness Challenge, a new online tool that highlights what could happen in the event of an emergency in New York City and outlines steps users can take to prepare for a disaster. Designed to help New Yorkers learn about emergency preparedness in a fun, engaging way, the NYC Readiness Challenge takes users through six floors of a New York City apartment building. Each floor explores a different topic about disaster preparedness and asks the user to assist a New Yorker with a specific problem. Throughout the interactive experience, users meet six different New Yorkers in the building. While assisting the cast of characters get to safety, users learn about staying informed during an emergency, contacting loved ones who may be concerned, gathering emergency supplies ahead of a disaster, preparing pets for emergencies, and helping family members and friends with special needs. New Yorkers can meet the characters and begin the NYC Readiness Challenge at www.nycreadinesschallenge.org.
"The NYC Readiness Challenge is a fun and engaging tool for New Yorkers of all ages to test their emergency planning skills," said Commissioner Joseph F. Bruno. "The Challenge allows users to guide six characters through decision making as they manage a power outage in their apartment building. The tool provides helpful preparedness hints and guidance along the way. The more people have thought about the needs of their families, the faster they can make decisions in a real-life emergency situation. I encourage every New Yorker to take the NYC Readiness Challenge."
The NYC Readiness Challenge was designed in collaboration with The Ad Council to provide an entertaining tool for New Yorkers to learn about preparing for disasters and what to do during an emergency in New York City. The new tool complements a suite of preparedness resources OEM offers to New Yorkers, including 11 Ready New York emergency preparedness guides available in up to 23 languages; a Facebook account (/NYCemergencymanagement) and a Twitter account (@nycoem) that provide both emergency preparedness information and emergency notifications; emergency preparedness cartoons for children; a Ready New York public service advertisement (PSA) campaign managed with the Ad Council; and the Ready New York: My Meeting Place application that helps New Yorkers pick an emergency meeting place and share it with family and friends.
"Every New Yorker should set aside a few minutes to take the New York City Readiness Challenge," said Commissioner Bruno. "Educating yourself about what to do in an emergency can help keep your family safe and prepared."
Staying in Touch with the NYC Office of Emergency Management
The Office of Emergency Management communicates directly with the public through a variety of tools, including Notify NYC. This is just one way the City of New York communicates urgent information to city residents. In addition to sending e-mails, text messages, and phone calls, the emergency notification office has the ability to activate NYC's Emergency Alert System (EAS), which sends information immediately via television and radio. Residents can also visit Facebook, Twitter, and the agency’s website, nyc.gov/oem for more information. The public can sign up for Notify NYC by calling 311 or going to www.NYC.gov/notifynyc.
Christopher Miller/Nancy Greco (OEM) (718) 422-4888
Twitter: @NotifyNYC (emergency notifications)
@nycoem (emergency preparedness info)