In September 2013, OEM unveiled new public service advertisements (PSAs) as part of its continuing partnership with the Ad Council.
The TV, radio, outdoor, print, and digital PSAs take a humorous approach to emphasize the importance for parents to involve their children in the preparedness process. The PSAs aim to build awareness of resources and tools available, and to help families increase their understanding of preparation responsibilities, and they can do to prepare together.
Print, Outdoor, and Web Ads
Click on the image to view larger versions of the advertisements.