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Ready NY ads

2012 Ready New York Campaign

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In September 2012, OEM unveiled new print and radio public service advertisements (PSAs) as part of its continuing partnership with the Ad Council.

The radio, web banners and outdoor PSAs emphasize that an emergency can happen at any time without warning, and that people should be ready for "tomorrow."

Outdoor and Web Ads

Click on the image to view larger versions of the advertisements.

 

 

Radio & Television Ads

"Average Commuter" radio ad (60 seconds)

"Today is the Day Before" Graduation Ad (15 seconds, 1.58 MB)
"Today is the Day Before" Routine Ad (30 seconds, 2.16 MB)
"Today is the Day Before" Routine Ad (60 seconds, 5.04 MB)