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Ready NY ads

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2011 Ready New York Campaign

In September 2011, OEM unveiled new print and radio public service advertisements (PSAs) as part of its continuing partnership with the Ad Council.

The PSAs mirror OEM’s Ready New York preparedness education campaign and focus on three key preparedness steps: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.

The new radio, web banners and outdoor PSAs were designed pro bono by ad agency Cramer-Krasselt and are available in English and Spanish. The PSAs focus on the idea that you are your family’s first responder and it is up to you to make a plan for you and your family. 

Click on the image to view larger versions of the advertisements.

Outdoor and Web Ads


The Readiness Challenge online tool puts users in a real-life emergency situation and challenges them to make quick decisions. In addition to demonstrating the importance of being prepared, the Readiness Challenge ties in Ready New York: My Meeting Place Facebook application and other OEM resources to help users develop their emergency plans. 

Readiness Challenge (click to take the Challenge)