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2009 Ready New York City Campaign
In September 2009, OEM launched a joint advertising campaign called Ready New York City with the American Red Cross of Greater New York and the Ad Council. Ready New York City is a public service advertising campaign designed to encourage New Yorkers to prepare for emergencies.
The campaign uses the metaphor "a disaster can turn your world upside down" and includes a television ad, a radio ad, and four print designs for newspapers, websites, and outdoor spaces such as bus shelters, kiosks, and billboards. The ads direct New Yorkers to the campaign's website, www.readynyc.org or in Spanish at www.listonyc.org to learn more about preparing for emergencies.
Click on the image to view larger versions of the advertisements.
2009 Pandemic Flu Campaign
During the H1N1 outbreak in the spring of 2009, OEM and the NYC Department of Health launched an ad campaign to encourage New Yorkers to prevent the spread of flu. The ads mirrored the design of OEM's Ready New York: Pandemic Flu guide and ran as web banners in English and Spanish on various local New York City-based websites in June and July.