At the beginning of 2007,
OEM created two posters for its Ready New York program. One poster
asked "Are You Ready New York?" to promote general preparedness for
emergencies. The other poster asked "What's in your Go Bag?" to encourage New
Yorkers to collect emergency supplies.
OEM used these posters at preparedness events and as outdoor
advertisements throughout 2007. In the spring, OEM ran English versions of
these posters on subways. Spanish, Russian, and Chinese versions were
posted on phone kiosks and check cashing offices throughout the
Click on the images to view larger versions of the
Are You Ready New York?
What's In Your Go Bag?
Check Cashing Office
2007 - 2008 Ready Campaign
with the Ad Council
At the end of the summer of 2007, New York City media began
running OEM's new advertising campaign, a localized version of the national
Ready campaign, sponsored by the U.S. Department of Homeland Security.
In English and Spanish, the multi-media advertisements encourage residents
to make emergency plans with their loved ones. The Ad Council lead
the project and worked with BBDO, who provided pro-bono creative
services to develop TV, radio, newspaper, and web space to reach as many
New Yorkers as possible.
In summer 2007 Ready New York got some help from the New York
Mets and added a new public service announcement to its campaign with Mets
star Howard Johnson. The PSA relates emergency preparedness to
baseball, encouraging New York families to strategize and create "game
plans." These Ready New York advertisements will air at Shea
Stadium through the 2007 season.